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Overview:
- Manages all sales activities and events including direct sales, sales solicitation, sales administration, public relations and management of the sale team.
Responsibilities:
- Produces the Annual Revenue Plan in conjunction with Executive Committee, Sales and Marketing Budgets and forecasts
- Produces, implements and monitors action plans to ensure Revenue Plan objectives are achieved
- Analyses current and potential markets/trends, coordinates all activities to maintain and increase revenue through added business volume and increased rate
- Procures new and repeat business for the hotel by monitoring contact with airlines, travel agencies, commercial houses, private clubs and professional associations within local, and international markets.
- Maintains contact with planners, corporate accounts, incentive buyers, airlines and wholesalers, through personal sales calls, telephone contacts and written communications
- Creates and implements special programs to achieve greater productivity through:
o Increasing average rate
o Increasing occupancy
o Increasing business volume during difficult periods
o Increasing local food and beverage banqueting sales
- Manages key accounts
- Oversees the selling and servicing of group business
- Co-ordinates the development of all promotional material
- Provides direction on and conducts market research
- Monitors competitor activities
- Maintains close liaison with Regional/ Corporate Sales teams and those of other Lotte hotels to ensure the hotel receives proper corporate consideration, direction and support
- Ensures the hotel is represented as an active member of the local community through association membership
- Coordinates sales and promotes business for other Lotte Hotels within the region. Interacts with worldwide regional sales offices with particular attention to local office
- Plans and executes sales trips to major market areas
- Attends major travel functions to promote sales for the hotel
- Directs all sales activities for Sales Managers to ensure they meet the goals of the Revenue Plan
- Conducts weekly reviews of sales personnel activity to ensure targets and sales objectives are being met
- Produces monthly Sales reports and forecasts
- Meets with guests from major producers/organizers of big events staying in the hotel to ensure customer satisfaction
- Establishes and continuously updates mailing lists
- Organizes and attends major Sales/ Marcom related functions within the hotel
- Works with Human Resources on manpower planning and management needs
- Works with Director of Finance in the preparation and management of the Department’s budget
- Be responsible in keeping our property safe and secure, to participate in any hotel activity related to Fire Life safety.
- Perform any other duties which may be assigned by the management from time to time.
