Công ty TNHH Lotte Việt Nam

We are seeking a results-driven and creative Digital Marketing Manager to join our team. The Digital Marketing Manager will be responsible for planning, executing, and optimizing online marketing campaigns across various channels to drive brand awareness, customer acquisition, and revenue growth.
The ideal candidate will have a strong grasp of current digital marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.
Key Responsibilities:
- Strategy Development: Create, develop, and manage comprehensive digital marketing strategies to drive brand awareness, lead generation, and customer engagement across all digital channels.
- Team Management: Build, mentor, and manage a diverse digital marketing team, including social media managers, content creators, performance marketers, and community managers. Set clear goals, provide regular feedback, and facilitate professional growth.
- Performance-Driven Strategy: Develop and lead a comprehensive digital marketing strategy focused on achieving specific KPIs such as player acquisition cost (CAC), lifetime value (LTV), engagement rates, and return on ad spend (ROAS).
- Goal Setting & Execution: Set clear, measurable goals for all digital campaigns, ensuring alignment with broader business objectives. Regularly track progress, refine tactics, and execute initiatives that drive scalable and profitable growth.
- Campaign Management: Plan and execute digital marketing campaigns including SEO, social media advertising, display advertising, and content marketing.
- Content Strategy: Collaborate with content creators and designers to produce engaging and relevant content for websites, blogs, social media platforms, and email campaigns.
- SEO: Optimize the company's website, landing pages, and content to improve organic search visibility and manage paid search campaigns (PPC).
- Analytics & Reporting: Monitor, analyze, and report on key performance metrics (KPIs) and provide insights and recommendations to improve campaign performance.
- Budget Management: Develop and manage digital marketing budgets, allocate resources, and track ROI on marketing initiatives.
- Market Research: Stay updated on industry trends, digital marketing best practices, and competitor strategies to ensure the company remains competitive in the digital space.
- Event Promotion: Lead digital marketing efforts for game launches, updates, tournaments, and other industry events, ensuring maximum reach and engagement.
- Team Collaboration: Work closely with cross-functional teams including data analysis, product development, and customer service to align digital marketing efforts with broader company goals.
- Growth Hacking & Experimentation: Continuously test new growth channels, tools, and creative strategies to drive game downloads, in-game purchases, and engagement. Implement A/B tests to refine marketing messages and tactics.Knowledge:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 3-5+ years of proven experience in digital marketing, preferably in a management role.
- Strong knowledge of digital marketing tools and platforms (e.g., Google Analytics, Google Ads, Facebook Ads, Tiktok Ads).
- Proficiency in SEO, PPC, and marketing strategies.
- Experience with A/B testing, website optimization, and conversion rate optimization (CRO).
- Understanding of gaming culture, platforms, and trends, as well as knowledge of player behavior.
Skill:
- Result-Oriented Mindset: A relentless focus on achieving and exceeding targets, with a proven track record of driving measurable growth in digital marketing campaigns.
- Leadership & Accountability: Strong leadership skills with the ability to set clear expectations, drive team performance, and hold team members accountable for achieving results.
- Analytical Prowess: Advanced data analysis skills with the ability to interpret complex performance metrics and make data-driven decisions that directly impact growth.
- Strategic Thinking: Ability to develop and execute strategies that align with business goals while also being flexible enough to adapt quickly to changes in the market or industry landscape.
- Project Management Excellence: Strong organizational and project management skills, with experience in using tools like Asana, Jira, or Trello to keep teams on track and campaigns moving forward.
- Strong Communication & Negotiation: Exceptional verbal and written communication skills, with experience in negotiating with partners, managing stakeholders, and presenting performance updates to leadership.
- Creative thinking and problem-solving skills.
- Experience with budget management and resource allocation.
Preferred Skills:
- Understanding of live service models, including monetization strategies, seasonal content updates, and player engagement loops.
- Familiarity with game development pipelines, tools, and processes.
- Passion for gaming and staying up-to-date with the latest industry developments.
Attitude:
- Ability to work in a customer-centric and team-oriented environment, detail-oriented
- Positive, proactive, and responsible in work
- Diligent, eager to learn, enthusiastic, with a strong growth mindset and a passion for self-development
- Careful and honest personality
- Commitment to long-term engagement with the company
- Quick adaptability to work, able to handle pressure
- Ability to work in a fast-paced environment.INCOME
- Salary: Competitive salary and performance-based incentives (Up to $1500)
- Opportunities for professional development and growth.
- Receive 100% of fixed salary, salary increase according to company regulations
- Official employee lunch allowance: 1,000,000 VND/month
- Income based on results and work performance
DEVELOPMENT OPPORTUNITIES
- Expand and improve professional knowledge and skills
- Real-life experience at global projects
- Have a clear, personalized career development roadmap
WORKING ENVIRONMENT
- Experience a dynamic, professional international environment
- Enjoy 100% daily life care benefits
WELFARE POLICY
- The company pays all types of insurance according to the provisions of law (social insurance, health insurance, unemployment insurance, etc.)
- Free periodic general health check-ups at hospitals: Hong Ngoc, Thu Cuc, Vinmec.
- Wedding/filial piety benefits, holiday/New Year gifts and other benefits.
- New Year bonus, March 8, April 30 - May 1, Mid-Autumn Festival, mid-year, September 2, October 20, Christmas.
- Share achievements continuously, without limits based on performance.
- Working hours:
From Monday - Friday. Closed Saturday, Sunday
Morning: 8:30 - 12:00, Afternoon: 13:00 - 18:00, tea-break 15:00 - 15:30.