Tweet
Facebook
Copy Link
Lead the corporate marketing agenda for SGS Vietnam, strengthening brand preference and trust, driving qualified demand for priority business lines, and enabling sales through data-driven campaigns, digital channels, thought leadership, and high-impact communications—fully aligned with Global brand strategy and governance.
1) Strategy & Planning
- Develop the annual Vietnam Marketing Plan (brand, digital, campaigns, communications) aligned to country P&L priorities and global brand guidelines.
- Own country brand positioning & message architecture; ensure consistent value proposition across all touchpoints.
- Prioritize growth segments and hero services with clear campaign roadmaps, budget allocation, and KPIs.
2) Brand, PR & Corporate Communications
- Safeguard brand governance (visual identity, tone of voice, claims, legal approvals).
- Manage corporate communications: media relations, press releases, executive positioning, awards, crisis comms (with Legal/Compliance).
- Execute thought leadership (whitepapers, case studies, webinars) to elevate SGS’ expert voice in Vietnam.
- Coordinate internal communications for key company initiatives, employee engagement, and change programs.
3) Demand Generation & Digital
- Build integrated multi-channel campaigns (email, paid/organic social, SEO/SEM, events, ABM) to deliver MQLs/SQLs.
- Optimize web presence (local website content, landing pages, conversion paths, analytics).
- Manage content calendar: sector pages, service factsheets, videos, infographics, client success stories.
4) Data, Budget & Governance
- Own marketing budget; forecast, track ROI, and report monthly/quarterly performance.
- Maintain dashboards (traffic, engagement, pipeline contribution, brand health etc).
- Ensure compliance with global policies, local regulations, claims substantiation, and data privacy.
5) Stakeholder Leadership
- Act as the marketing business partner to Business Line Heads.
- Coordinate with Global Marketing to localize campaigns and share best practices.
- Manage agencies and vendors to outcomes and SLAs.
6) Market Intelligence & Competitive Analysis
- Develop competitive landscape maps by business line (global TIC peers and local specialists): service portfolios, pricing signals, go-to-market moves, partnerships, capacity additions, and M&A.
- Run voice-of-customer (VOC) programs: coordinate surveys, NPS feedback mining; translate insights into playbooks, content angles, and service tweaks.
