GENE - GENE SOLUTIONS ★ 1.0

Mô tả Công việc

1. Job Summary

The Product Marketing Executive will own the go‑to‑market strategy for our product lines—conducting market research, defining product positioning, collaborating closely on development and manufacturing, executing launch campaigns, creating content, and empowering the sales team and channel partners to drive adoption and growth.

2. Key Responsibilities

Market Strategy & Research

• Conduct market research, competitor analysis, and target‑customer profiling to ensure accurate product positioning
• Develop tailored marketing strategies for each product line
• Propose brand positioning and core messaging

Launch & Product Lifecycle

• Plan and execute new‑product launch campaigns
• Monitor campaign performance and recommend product improvements based on market feedback
• Collaborate with R&D to ensure marketing strategies align with product features and advantages

Content & Product Communications

• Write creative briefs and oversee production of marketing assets: brochures, landing pages, videos, KOL scripts, etc.
• Support the creation of key visuals and campaign concepts
• Ensure consistency of messaging and imagery across all channels

Sales Support & Market Education

• Develop training materials for sales and customer‑care teams
• Coordinate workshops, product trainings, mini‑events, and livestreams
• Gather feedback from customers, distributors, and physicians to refine products and strategies

Yêu Cầu Công Việc

Requirements

• Bachelor’s degree in Marketing, Biotechnology, Communications, or a related field
• 1–3 years of product‑marketing experience in skincare, anti‑aging, nutraceuticals, or health‑tech
• Solid understanding of product lifecycle management and consumer behavior
• Strong writing and presentation skills (product stories, USPs, FAQs, etc.)
• Excellent campaign‑planning, teamwork, strategic‑thinking, and logical‑problem‑solving abilities
• A keen aesthetic sense for visuals and content is a plus
• Good English proficiency—especially valuable when working with international partners