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ABOUT THE ROLE

Crossian is a high-growth technology-driven e-commerce business. Behind our success is our people. As a start-up formed in 2020, we have created a fast-paced and dynamic environment, enabling our people to reach a cumulative average growth rate of over 900% in just under 4 years. Our mission now is to build direct-to-consumer brands and increase customer LTV.

Join our dynamic team at Crossian, where we believe that people are our greatest asset! As the Content Marketing Team Lead, you will play a pivotal role in developing and executing content strategies that engage our target audience, promote our brand, and drive conversions. You will lead a team of talented content marketers, oversee campaign execution, and analyze data to optimize performance.

The ideal candidate will have a solid educational background, extensive work experience in the e-commerce industry, and possess the necessary skills to excel in this role. If you're a passionate professional with a knack for leadership and a love for content, we want to hear from you!

WHAT YOU WILL DO

Product Strategy and Planning

• Research and keep track of e-commerce market movement
• Identify viral product trends on multiple platforms & marketplace, build product portfolio from team members to achieve business goals.
• Collaborate with cross-functional teams to ensure content aligns industry trends and customer needs.
• Mastermind a content calendar that keeps engagement high and conversions rolling in.

Team Leadership and Management

• Lead, mentor, and motivate a team of 5 - 7 content marketing professionals.
• Set clear goals and expectations, provide guidance, and foster a collaborative work environment.
• Conduct regular performance evaluations, provide constructive feedback, and identify growth opportunities.

Content Creation and Distribution

• Oversee the production of top-tier content, from viral video creatives to jaw-dropping websites.
• Keep a keen eye on content performance and metrics, optimizing for conversions.
• Collaborate with designers, videographers, and other creators to make visually arresting content.

Analytics and Performance Optimization

• Collaborate with the Performance Marketing Team to track, analyze, and report on content marketing metrics and KPIs to measure campaign effectiveness.
• Utilize data insights to identify areas for improvement and make data-driven decisions to optimize conversion rate.
• Stay up-to-date with industry trends and best practices in content marketing, implementing innovative strategies to drive results.

WHAT WE ARE LOOKING FOR

Educational Background:

• Bachelor's degree in marketing, communications, or a related field.
• Extra points if you graduated from top universities (local or global) and had a GPA that sparkled
• Competed and won competitions when in university is also a plus

Work Experience:

• A minimum of 2-3 years of experience in content marketing. Experience in the retail industry is a plus.
• A history of climbing the ranks, from Junior Content Specialist or Junior Content Writer to leading content marketing squads. We love to see growth!
• Proven experience in media campaign creation for multiple brands and products

Skills and Qualifications:

• Results-oriented mindset, consistently driving for measurable outcomes and contributing to the overall marketing objectives.
• A wordsmith with solid copywriting and editing skills, you can weave tales for any audience.
• You're a project juggler, with the talent to handle multiple balls in the air, prioritizing tasks, and never missing a deadline.
• Your creative juices never stop flowing, and you're always ready with captivating content ideas.
• Excellent communication and collaboration skills, with experience in cross-functional teamwork and stakeholder management.
• Passion for continuous learning and professional development.

WHAT YOU CAN EXPECT

At Crossian, our people are the key to our success. We believe in creating an attractive total compensation package (TCP) that not only retains employees but allows them to excel in their profession. These include:

• Attractive salary, plus a fair and transparent bonus scheme. Total monthly income can go up to $7000/month, including a base salary up to $1400, calibrated to your unique skills and capacity. It’s our way of saying we value your hard work and dedication!
• Full salary during probation period.
• Young, dynamic, transparent and open-minded working culture. All ideas are welcome!
• Relocation package to Hanoi (*conditions apply).
• Guaranteed 13th month salary.
• Year-end bonus as part of our profit sharing program.
• 12 days work-from-home & 12 days of paid annual leave.
• Global health insurance package for yourself and direct family members, plus annual health check-ups.
• A Pantry, a Game Room, a Library & a Crossian Cafe stocked with goodies, always ready to serve.
• Lots of other company benefits including a 5-star annual company trip, budget for frequent team building activities and other monthly / quarterly / annual company events.
• General company Learning and Development (L&D) Program + dedicated L&D budget for leads & managers.
• Other benefits in accordance with Company's Policy and Vietnam Labor Laws.