1. Product Portfolio development and implementation of the ASEAN exterior paints strategy • Regularly analyze the category, insights and trends, and competition; identify opportunities for growth and give inputs to ensure that the Exterior & WTP product platform stays relevant and compelling to the consumer and ahead of competition. • Support regional exterior projects by actively contributing country's information and working in multifunctional teams. • Initiate and/or participate in market research on concepts. 2. Brand management: • Manage the implementation of the ASEAN brand architecture for PEP & WTP and manage any related implications (migrate, phase out, re-name, launch) with minimum disruption to the business • Manage NPIs and collaborate with different functions (RD&I/TS, Supply Chain, Sales and Trade Marketing) and outside agencies to ensure quality and on-time launch. • Monitor and analyse costs and price movements. Make price adjustment recommendations based on local information. • Collaborate with Trade Marketing and/or Sales for the channel strategy for PEP & WTP category. • Collaborate with Supply Chain on demand planning and the phase in/phase out of stock. • Cost control to ensure all activities is within marketing budget and optimize ROI. • Work closely with support functions to ensure smooth execution and delivery business objectives. 3. Implement Brand Equity and Marketing activities • Drive the communication strategy for PEP & WTP category and ensuring alignment with regional directions/strategies • Develop and implement integrated media campaigns considering 360 touchpoints; measure, evaluate and course-correct all media activities. • Collaborate with Customer Marketing & Sales team to deliver local activation program. • Develop collaterals for consumers based on consumer insights; develop in-store collaterals in collaboration with Sales/Trade Marketing. Manage delivery to market; evaluate effectiveness 4. Effective management of brand budget and achievement of brand target revenue • Grow Exterior product platform and ensure healthy margins and profitability. • Provide inputs and insights to business analysis and financial analysis of PEP & WTP category • Contribute to a smooth country marketing planning process for Exterior • Help in preparing the monthly and quarterly country review as part of monthly operations reporting • Track A&P spend against monthly, quarterly and yearly budget; reconcile with Finance regularly.• Bachelors is required • Minimum of 7 years in a related marketing role, experience with decorative paints preferred • Preferably from a multinational organization (regional or global presence) • Proficient in English • Computer skills: Microsoft PowerPoint, Excel, Word • Ability to multi-task • Strong leadership/ team player/ Entrepreneurship • Influent ability • Negotiation & Communication skills • IntegrityThưởng Attractive bonus Chăm sóc sức khoẻ Premium healthcare for employee and family Đào tạo Training opportunity