Tập Đoàn Minh Anh - MIAN GROUP

Mô tả Công việc

As an Assistant Trade Marketing Manager at Minthacare, you are responsible for driving effective marketing always-on BTL activities and promotion for Bioderma in all sales channels, under the direction of the Brand Manager.

1. Develop & perform full year organising Trade Marketing plan in line with business objectives/ brand objectives

• Execution of National activations and events for all company portfolios based on Brand Campaign.

• Involves ongoing sales data analysis (trends, competitors, category, etc.), monitoring the competitor activities and proposing innovative ideas.

• In charge for yearly visibility & POSM Plan from design to production

2. Manage the activity performance in collaborating with key commercial retailers and internal/ external partners

3. Promotion champion

• Build full year promotion strategy for brand & channels

• Develop full year promotion plan at shopper point of sale

• Ensure non-conflict of promotion across channels (social-commerce, e-commerce, retail & medical)

4. Evaluation & Report for all projects by month/ quarter

5. Budget management

• Budget phasing monthly following campaign.

• Responsible for the project budget (track all spend, monthly reporting).

6. Complexity management:

• Able to manage multiple perspectives/ ideas from cross functions while running projects.

• Able to work with cross functions to lead projects that happen following timeline & scopes.