Lotte Mart Việt Nam

RESPONSIBILITIES

• In conjunction with Alchemy senior management and the Brand Owner, develop and execute plans and initiatives in line with brand strategy. Acting as a lead of Category, having a chance to explore the holistic view of market and direct competitors, and provide the appropriate monthly report of Category & Competitor Tracking

• Manage & develop the Brand Programs, Events, and Digital plan, as well as budget and claims of the entire group business.

• Manage and take responsibility for your marketing resources including direct reports, the internal shared services team, agencies, and other associated functions.

• Work directly with the Brand Owner and Alchemy management to deliver reporting, strategy and financial outcomes as planned.

• Source and manage marketing and PR agencies or hire talent where appropriate.

• Find and engage cost efficiencies to maximize use of resources.

• Collaborate with Alchemy’s senior management, sales, and finance teams to ensure a cohesive and supportive work environment.

As we exist in an ATL dark market with already well-defined brand strategies by our Brand Owners the role is very much execution and customer marketing focused. 

• Plan and analyze events, launches, and other marketing activity and ensure due process for reporting on performance.

• With your team develop look and feel of brands in both the on and off premise environments and execute the implementation of merchandising (through production agencies)

• Develops relationships with marketing and communication agencies and media to assist in developing opportunities.

• Analyze consumer, trade channel and category trends to identify future sources of growth for your portfolio.

• Develop pricing & pack strategies, improve margin mix, trade spending plans and distribution goals to develop actionable KPI’s.

• Conduct analysis and periodical reviews of the brand, competitive, category, customer, and consumer trends to enhance the brand’s equity and marketplace performance.

• Support channel marketing and sales in category management and sales presentations including significant time in field.

• Work with key internal stakeholders (sales, finance, regional managers) and our brand owner to assist in executing brand strategy and undertaking reviews.

KPI’s

• Brand plan/activities- ensure delivery and execution of the plan for all key brands (50%)

• Channel related activations/ Marketing Trade Programs (30%)

• Reporting and management (20%)

PERSONAL SPECS

• BA/BS degree in Business Administration/ Marketing.

• Fluent in English.

• Minimum 3 - 4 years of marketing experience with international FMCG (Dark Market experience is a plus)

• Strong verbal communication skills for articulating ideas to colleagues and clients.

• Knowledge of wines & spirits, insights of FMCG/drinks/F&B industry is advantageous.

• Ability to work independently and flexibly, Excellent teamwork skills.

• Organizational skills with ability to deliver a high volume of quality work.

• Creative skills for contributing new and innovative ideas.

• Ability to work well under pressure and meet deadlines.