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Job Category Sales & Marketing
Location JW Marriott Hotel & Suites Saigon, Corner Hai Ba Trung street & Le Duan boulevard, Ho Chi Minh city, Viet Nam, Viet Nam VIEW ON MAP
Schedule Full-Time
Located Remotely? N
Relocation? N
Position Type Management
Job Summary
This role is assistant to Director of Marketing & Communications to develop and implement the hotel’s annual marketing and PR strategy that drives hotel awareness and retail segment performance. The Assistant Director of Marketing needs to enable their teams to create and execute campaigns, and regularly assess the effectiveness of the hotel’s marketing communications strategy, including public relations, advertising, digital marketing, partnership marketing, promotions, graphics and collateral, so as to support the marketing objectives.
CANDIDATE PROFILE
Education And Experience
Required:
Degree from an accredited university or college in Marketing, Hotel and Restaurant Management, or related major; 4 – year experience in the marketing or related professional area.
CORE WORK ACTIVITIES
Strategy & Planning
- Assist DOM to develops an annual Marketing & Communications plan with specific goals and budgets, with a focus on maximizing value from digital and traditional media to drive retail, MICE business.
- Assist DOM to orchestrates strategic implementation of the hotel’s marketing communications activities.
- Reviews and measures marketing activity effectiveness on regular basis and optimizes plans according to goals.
- Monitors marketing activities of competitor hotels and trends within the industry and share key learnings on a regular basis.
- Assist DOM to determines appropriate budget to support communications initiatives and allocations by hotel business units.
- Assist DOM to prepares monthly outlook/forecast for related expenses and returns in conjunction with the sales and revenue Leadership to management as scheduled.
- Assist DOM on execute JW brand activation on-property
- Assist DOM to implement impactful PR strategy & activities to drive quality press coverage through media engagement, in alignment with communications objectives.
- Assist DOM to develops PR-worthy stories to build F&B reputation and hotel image.
- Maintains a comprehensive list of regional and local media contacts and manages them as per the media account management system.
- Takes responsibility for key regional and local media by maintaining and developing close relationships including key opinion leaders and F&B bloggers.
- Proactive approach to identify, develop targeted media & KOL (individuals and platforms), brand partners based on marketing and promotion needs.
- Assist DOM to work with PR Retainer to drive PR & Communication Plan and Execution. Prepares press releases for appropriate targeted media, locally, regionally and internationally.
- Works closely with the corporate and international press offices on developing story angles.
- Ensures press kit information is comprehensive and kept up-to-date
- Ensures hotel information is updated regularly on the hotel website and all other digital channels.
- Assist DOM to strategize digital marketing plan for property; works with sales and revenue teams to set goals for campaigns and evaluate success. Planning should feed into the annual Marketing Communications Plan.
- Works closely with MDS to explore digital opportunities on owned and third party channels (e.g., Marriott.com).
- Supervises and directs on-property marketing teams and social media agency, on social media content calendar planning, content development and campaign.
- Assist DOM to identity key sources markets and determine budget for any paid campaign targeting local and international key source markets.
- Work closely with Digital team to optimize PLUS performance to drive retail
Marriott Hotels strive to elevate the art of hospitality, innovating at every opportunity while keeping the comfort of the oh-so-familiar all around the globe. As a host with Marriott Hotels, you will help keep the promise of “Wonderful Hospitality. Always.” by delivering thoughtful, heartfelt, forward-thinking service that upholds and builds upon this living legacy. With the name that’s synonymous with hospitality the world over, we are proud to welcome you to explore a career with Marriott Hotels. In joining Marriott Hotels, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.
JW Marriott is part of Marriott International's luxury portfolio and consists of more than 100 beautiful properties in gateway cities and distinctive resort locations around the world. JW believes our associates come first. Because if you’re happy, our guests will be happy. JW Marriott associates are confident, innovative, genuine, intuitive, and carry on the legacy of the brand’s namesake and company founder, J.Willard Marriott. Our hotels offer a work experience unlike any other, where you’ll be part of a community and enjoy true camaraderie with a diverse group of co-workers. JW creates opportunities for training, development, recognition and most importantly, a place where you can pursue your passions in a luxury environment with a focus on holistic well-being. Treating guests exceptionally starts with the way we take care of our associates. That’s The JW Treatment™. In joining JW Marriott, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.
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Công ty TNHH Lotte Việt Nam là một tập đoàn đa quốc gia có trụ sở chính được đặt tại Hàn Quốc và Nhật Bản. Lotte do doanh nhân người Hàn Quốc Shin Kyuk-ho thành lập lần đầu tiên vào tháng 6 năm 1948 tại Tokyo.
Lotte bao gồm hơn 100 đơn vị kinh doanh với hơn 100.000 nhân công tham gia vào các ngành công nghiệp khác nhau như sản xuất bánh kẹo, đồ uống, khách sạn, thức ăn nhanh, bán lẻ, dịch vụ tài chính, hóa chất, điện tử, công nghệ thông tin, xây dựng, xuất bản và giải trí. Hoạt động chủ yếu của Lotte được gia đình chủ tịch Shin quản lý ở Nhật Bản và Hàn Quốc với các doanh nghiệp khác tại Trung Quốc, Đông Nam Á, Ấn Độ, Hoa Kỳ, Anh, Nga, Pakistan và Ba Lan (Lotte mua lại công ty bánh kẹo lớn nhất của Ba Lan là Wedel từ Kraft Foods vào tháng 6 năm 2010).
Chính sách bảo hiểm
- Bảo hiểm sức khỏe & tai nạn PVI Premium;
- Bảo hiểm xã hội
Các hoạt động ngoại khóa
- Du lịch hàng năm
- Bóng chuyền
- Bóng đá
- Bóng bàn
- Cầu lông
- Teambuilding
Lịch sử thành lập
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2021: Ký kết Thỏa thuận cổ đông với đối tác Vạn Phát Hưng cho dự án Nhơn Đức (2-2) tại TPHCM, Việt Nam
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2021: Hợp tác chiến lược với BCG Land (Bamboo Capital Group) cho các dự án khu dân cư tại Việt Nam
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2020: Kí kết Thoả thuận cổ đông với đối tác Tiến Phước cho dự án nhà ở tại Việt Nam
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2020: Kí kết Thoả thuận cổ đông với đối tác TTC Land cho dự án nhà ở tại Việt Nam
Mission
Lotte định hướng phát triển thành một Tập đoàn hàng đầu khu vực, không ngừng đổi mới, sáng tạo để kiến tạo hệ sinh thái các sản phẩm dịch vụ đẳng cấp, góp phần nâng cao chất lượng cuộc sống của mọi người và nâng tầm vị thế của thương hiệu Việt trên trường quốc tế.
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