Thời Trang Hải Long - LI-NING

Mô tả Công việc
Trade Marketing Strategy
Develop and implement strategies to enhance brand visibility and sales on e-commerce platforms.
Collaborate with BD, Supply Chain, and DA teams to align initiatives with business objectives.
Analyze market trends and customer insights to identify campaign opportunities.
Voucher Promotion Management
Design and execute voucher campaigns to attract and retain customers, increasing average order value.
Monitor and optimize voucher promotion performance for maximum ROI.
Ensure compliance with government regulations for voucher promotions.
Campaign Development and Execution
Plan and execute marketing campaigns, including product launches and seasonal promotions.
Work with creative teams to develop consistent marketing materials.
Use digital marketing tools to track and adjust campaign performance.
Partnership and Collaboration
Foster a collaborative work environment.
Coordinate with internal stakeholders to support trade marketing initiatives.
Performance Analysis and Reporting
Monitor KPIs to assess campaign effectiveness.
Prepare reports and presentations for senior management.
Recommend strategies for future campaign optimization.Yêu Cầu Công Việc
Bachelor's degree in Marketing, Business Administration, or related field.
3+ years of experience in e-commerce trade marketing or digital marketing.
Proven success in managing trade marketing and voucher campaigns.
Strong analytical and data interpretation skills.
Excellent communication and interpersonal skills.
Proficiency in digital marketing tools like Google Analytics and CRM systems.
Creative thinker with a passion for e-commerce and marketing innovation.
Understanding of e-commerce platform regulations and compliance.
Ability to manage multiple projects in a fast-paced environment.
Strong leadership and team development experience.Laptop
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