Fusion Original Saigon Centre

MarCom Executive is responsible for creating and coordinating the implementation of an integrated marketing program, which includes branding identity, strategic message development, advertising, and public relations. Typical responsibilities include: participating in planning and implementing marketing strategies; meeting with departments to provide consultation and to assess products and programs; and, writing and designing proposals, advertisements, internal communication pieces, and web pages.

Responsibilities

• Develop and implement a public relations and Marketing Communications program for the hotel based on its marketing goals, target markets, and target consumers, and the understanding of the comp set.

• Develops, cultivates, and maintains media relations, plans press conferences, and other press activities. Acts as the hotel’s liaison with the media to promote good publicity and manages any crisis

• Develops and organizes promotional activities, coordinates with departments concerned, invites VIPs and media to promotional activities, and prepares and issues press releases.

• Distribute corporate press releases to appropriate local trade and consumer media.

• Establish a program for sending promotional news to trade publications on a regular basis, releases covering special events, promotions, etc.

• Provide information to other departments on activities within and outside the hotel, which may be useful when dealing with guests.

• Monitors and responds to clients and media complaints, requests, and inquiries, and coordinates handling with the departments concerned. Manages the content on Social Media channels (if applicable) and responds in a timely and positive manner. Alert other related departments or your superior in case of anything serious that requires immediate action.

• Maintain clipping files about the hotel(s) based on daily perusal of the media and provide the same to the General Manager, other departments, other hotels, corporate public relations, as appropriate. Monitor the KPIs and have a regular report to the GM as well as the FHG Brand Marketing department.

• Liaise with related departments such as Sales and Human Resources on matters affecting corporate image.

• Develop and maintain hotel brochures, gifts, and giveaways.

• Build profile within local marketplace through attendance at various events and the local marketplace.

• Co-ordinate hotel photography when required.

• Monitor awareness of competitor activities and use information when developing strategies.

• Plans and coordinates sponsorship activities.

Qualifications

• Knowledge :

• Marketing principles and practices.

• Media relations principles and practices.

• Public information principles and practices.

• Program management principles.

• Skill :

• Defining problems, collecting data, establishing facts, and drawing valid conclusions.

• Preparing a wide variety of marketing materials.

• Managing projects.

• Facilitating meetings.

• Handling multiple tasks simultaneously.

• Developing marketing strategies.

• Working with diverse academic, cultural, and ethnic backgrounds of community college students and staff.

• Utilizing computer technology for communication, data gathering, and reporting.

• Communicating effectively through oral and written mediums.

• Benefits:
• Working Schedule: 5 working days per week with weekends off (Saturday and Sunday).
• Working Hours: 8.5 hours per day, including a 1-hour break.
• Insurance: Full participation in social, health, and unemployment insurance as regulated by law.
• Perks & Support: Complimentary meals during working shifts, Free parking card (shopping mall basement), Provided uniform, Personal locker for belongings