Golden Imperial Hotel Da Lat

Job Description

• Manage the agency’s performance on online advertising campaigns via Google Ads, TikTok Ads, Facebook Ads, etc., to generate leads and acquire customers;
• Initiate following and deeply analyze Digital metrics to evaluate and optimize the efficiency of Digital activities and collaborate with the Digital team;
• Plan and monitor the company‘s ongoing presence on social media platforms such as Facebook, TikTok, and YouTube;
• Gain insights into the latest online marketing trends and continually update marketing strategies;
• Propose SEO direction and collaborate with the content team to enhance the company’s website;
• Optimize website performance, including organic traffic, bounce rate, conversion rates, etc., to improve user experience and increase the number of traffic and leads;
• Identify key issues in different contexts and perspectives to deliver project objectives;
• Analyze the effectiveness of digital marketing using analytics tools, such as Google Analytics (GA4), SEM Rush, and SimilarWeb;
• Continuously implement PDCA to improve advertisement performance, maintain the effective channel/content, and improve ineffective activities by A/B test.

Requirements

• Bachelor’s degree in Marketing/ Business is preferable;
• Proficiency in English communication & Microsoft Office;
• Analytical mindset and critical thinking skills;
• At least 2 years in Digital Marketing for lead generation and performance tracking;
• Experience and Knowledge of digital marketing, including SEO, SEM, social media platforms (Facebook, Youtube, TikTok), and web analytics tools: Google Analytics (GA4), SEM Rush, SimilarWeb, etc.

Other information

• Working place: No 02, Pho Quang Street, Ward 02, Tan Binh District, Ho Chi Minh City
• Working time: 7:30 – 17:30, from Monday to Friday

Benefits

• Allowances: Attendance, Transportation, Lunch
• Salary Review and Bonus
• PVI Healthcare Package
• Company events: Family Day, Company Trip, Year-End Party, Sales Achievement Party
• Full social insurance contribution
• Flexible working hours
• Vehicle purchase with discounts
• Subsidy for learning driving licenses and foreign language classes