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Lien Viet Post Bank
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Brand Communication Supervisor
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Thông tin cơ bản
Mức lương:
10 - 20 triệu
Chức vụ:
Nhân viên
Ngày đăng tuyển:
03/01/2024
Hạn nộp hồ sơ:
30/10/2024
Hình thức:
FULL_TIME
Kinh nghiệm:
3 - 5 năm
Số lượng:
1
Giới tính:
Không yêu cầu
Nghề nghiệp
Ngành
Địa điểm làm việc
- Quận Bình Thạnh
Chi tiết công việc
Brand Management:
Develop, sign-off, audit and provide guidance regarding brand materials
Develop brand strategy, including setting, refining and communicating of style guides, guidelines, vision, mission and value proposition
Translate brand elements into plans and go to market strategies
Communications:
Plan & execute communications for offline channels: POSM, center deco, center activities, OOH
Product MKT: Be the product expert & develop all contents relating to product MKT
Identify actionable insights such as trends, competitor’s media performance, and marketing trends
Optimize range planning to meet customer and business demands such as matrix allocation, drop planning, concept alignment
Collaborate directional guide for stakeholders such as developing creative assets, product information, buying presentation and buyers brief
Drive Creative Direction
Design campaigns for creative direction, and bridge aesthetic in accordance to brand governance
Develop and drive creation of playbooks, guides and content development on platforms for internal and external stakeholders
Direct creative content, campaigns concept and copywriting
Partnership/ Sponsorship: Build win-win partnership that enhance our brand positioning
PR & Event
Develop and execute all public relations communications for internal and external stakeholders and media actions on all channels, including offline, online and social media
Coordinate with relevant teams to organize external and internal events
Khu vực
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