Social Bella Vietnam ★ 3.2

Mô tả Công việc

1. Commercial Planning & Execution

• Develop and implement the online trading strategy, aligned with overall business goals.
• Manage the product range, pricing, and promotions to maximize sales and profitmargins.
• Collaborate with category and merchandising teams to ensure the right product mix isfeatured online.
• Forecast and analyze sales trends to identify opportunities for growth andimprovement.

2. Website Merchandising

• Optimize the online web/ layout, navigation, and product placement to improveconversion rates.
• Ensure accurate and appealing assets

3. Data Analysis & Performance Monitoring

• Regularly monitor KPIs, including sales, traffic, conversion rates, and average ordervalue (AOV).
• Use analytics tools to identify customer behavior patterns and develop actionableinsights.
• Provide regular performance reports and recommendations to senior management.

4. Customer Experience Optimization

• Ensure online web & applications are fully functional, user-friendly, and mobileoptimized.
• Manage customer feedback and use insights to implement continuous improvements.

5. Collaboration & Stakeholder Management

• Partner with marketing, logistics, and product teams to ensure seamless integration ofonline operations with broader business initiatives.
• Align with digital marketing efforts to drive traffic through SEO, paid media, emailcampaigns, and social media.
• Communicate trading performance and key opportunities to stakeholders.

Yêu Cầu Công Việc

Criteria:

• Bachelor’s degree in Business, Marketing, or a related field.
• 5+ years of experience in e-commerce or online trading, preferably in a retailenvironment.
• Proven ability to drive online sales and deliver commercial results.
• Strong analytical and problem-solving skills, with experience in data-driven decisionmaking.
• Proficiency in web analytics tools (e.g., Google Analytics) and e-commerce platforms(e.g., Shopee, TikTok, Lazada).
• Excellent communication and team collaboration abilities.
• Commercially driven with a customer-centric mindset.
• Highly organized, able to manage multiple priorities in a fast-paced environment.
• Innovative approach to solving challenges and maximizing opportunities.
• Good communication in English (both written and spoken)

KPI:

• Net Revenue, Net Profit against targets.
• Healthy stock days
• Good performance store point (Marketplace)