ĐẠI HỌC PHENIKAA 3.5 ★

KEY RESPONSIBILITIES:

Revenue Management Analytics:

- Monitor, analyze, and report on key performance metrics such as Occupancy, Pacing, ADR (Average Daily Rate), RevPAR (Revenue per Available Room), and occupancy.

- Assist in forecasting, budgeting, and pricing strategies to optimize room sales and maximize revenue by market segment and key accounts.

- Analyze historical data to identify trends and provide recommendations for revenue optimization by market segment, channels, room types, accounts.

- Collaborate with the Revenue lead to ensure rate integrity and market competitiveness across all distribution channels.

- Track and report on promotional campaign performance from all channels to assess the impact on revenue.

Digital Data Analytics:

- Monitor and analyze digital marketing efforts (PPC, SEO, social media, email campaigns) and website performance, google analytics to enhance guest engagement and conversion rates.

- Provide insights on guest behavior, booking patterns, and preferences using analytics tools.

- Collaborate with the marketing team to optimize digital content, user experience, and online presence.

- Track and report on direct web bookings and other digital sources of revenue.

Reporting and Dashboard Management:

- Create and maintain dashboards and reporting tools that provide real-time insights into hotel performance.

- Present findings to senior management, providing clear and actionable recommendations.

- Assist in the development of KPIs to track the success of key business initiatives.

- Perform daily, weekly, monthly and annual reports.

1. Full salary and service charge
   
2. Annual bonus based on performance
3. Team activities and parties
4. 30% staff discount for restaurants and spa
5. One free night stay per year in the resort
6. Growth opportunity and/or cross-training
7. A dynamic work environment where data-driven decisions are at the core of our strategy.

- Bachelor’s degree in business, Data Science, Hospitality Management, or related field.

- Strong proficiency in data analysis tools (e.g., Excel, Power BI, or similar).

- Experience with hotel property management systems (PMS) and revenue management systems (RMS) is a plus.

- Familiarity with digital marketing metrics and analytics tools (Google Analytics, social media analytics, etc.).

- Excellent analytical, communication, and problem-solving skills.

- Ability to work independently and as part of a team in a fast-paced environment.

- Prior experience in the hospitality industry or revenue management.

- Strong understanding of the hotel distribution landscape (OTAs, direct bookings, etc.).

- Experience with SQL or other database management tools.