BE GROUP ★ 3.1

Mô tả Công việc

Business Analyst works in collaboration with Head of Food and other team members of food department to monitor performance, give insights as well as support other team members to deliver the KPI. Business Analyst need to work with other stakeholders from other departments to have full picture of food department performance and implement cross-team projects.

Responsibilities:

• Collaborate with the Business Intelligence department to gather and analyze data, providing detailed recommendations based on marketing performance across food industry channels. Create and present insightful, visually appealing dashboards for key stakeholders.
• Develop conversion optimization strategies tailored to food vertical marketing campaigns, onsite changes, analyze A/B and multi-variate test results, communicate findings clearly, and offer actionable recommendations.
• Provide detailed reporting on key Business KPIs related to the food vertical, such as performance metrics, conversion rates, website/app traffic, social media engagement, and campaign performance. Cascade to each funtional team for KPI tracking and monitoring.
• Analyze online user behavior, conversion data, customer journeys, funnel performance, and multi-channel attribution to optimize marketing strategies for the food vertical.
• Define, measure, and monitor key metrics in the food vertical and alert the business team to potential issues or opportunities based on real-time data analysis.
• Evaluate operational efficiency and build business models to support decision-making in the food vertical.
• Design market/business intelligence reports and performance measurement dashboards specific to the food vertical, ensuring stakeholders are informed of campaign effectiveness and performance insights.
• Other tasks as assigned by Line manager and HOF.

Yêu Cầu Công Việc

• Bachelor's degree in Economics, Finance, Statistics, Engineering, Business or similar field -- if you think your background brings something to the table, we want to hear from you!
• 3-5 years of Strategy Consulting, Engineering, Banking, Process Improvement, Business Intelligence or similar background in a large business or growing a startup is expected, but we will consider candidates with less experience if they meet our other requirements
• Analytical rigor - Excellent excel skills, SQL and Python/R knowledge are preferred. We use data to inform our decisions; you'll quickly identify what data you need to resolve a problem and how to analyze it to get to your answer. You'll have experience dealing with complex data sets, deriving insights and checking against what you see in the real-world
• High adaptability to change and ability to execute quickly
• Speed, resourcefulness, and go getter attitude be Group is committed to constant improvement. You’re excited to help create a product with value
• Communication and collaboration skills
• Eye for detail
• Well-organized and can think in a structured way
• Business curiosity - you love to learn and constantly seek ways to improve your understanding of the business and the tools you use. You share your learnings with your team and encourage others (and yourself) to take on new opportunities for further development