Highlands Coffee ★ 3.9

Content Development:
- Generate creative concepts, campaign's ideas, umbrella message, and lead copy development across platforms.
- Craft compelling copy, scripts, captions, and stories that reflect brand identity, resonate with target audiences, and align with business goals.
- Develop a quarterly content calendar and manage execution across platforms and communities.
- Collaborate closely with designers, videographers, and creative agencies to ensure all content is on-brand, culturally relevant, and of high production quality.
Agency & Stakeholder Management:
- Brief, supervise, and evaluate the performance of creative agencies.
- Ensure productive agency and vendor relationships that drive our brand forward.
- Manage fan engagement and escalate issues to relevant guest relations, store operations, product teams and other functional partners
Data-Driven Improvement & Reporting:
- Extract insights and recommend improvements based on content performance, audience behavior, and trends.
- Stay updated on social trends, platform updates, and competitor activities to keep content fresh and relevant.
- Monitor the performance of social campaigns and content using analytics tools.
- Measure campaign results and provide data-driven recommendations for improvement.
Community Engagement:
- Oversee fan engagement efforts and ensure timely responses to audience interactions.
- Manage influencer partnerships and advocacy programs to expand brand reach.- 03+ years of experience in content planning, copywriting, or social media, preferably with agency exposure or in-house creative roles for consumer brands.
- Proven history or working on strong brands and achieving positive business results.
- Knowledge and interest in social media, with knowledge of social media listening & reporting tools
- Ability to translate the brand voice into compelling social media content.
- Sharp eye for data trends and the ability to explore and communicate factors that may account for these trends.
- Creative & Open-minded, Collaborative, Results-driven, Strong ownership.Thưởng
A rewarding career with good package
Đào tạo
Yoga, meditation & lots of learning
Phiếu giảm giá
50% Product Discount! So many gifts!