- For well established FMCG company in Vietnam
- Opportunity to lead a dynamic and collaborative team, that is continuing to grow
Our client is an FMCG company committed to delivering long-term growth and adhering to high standards of corporate responsibility.
Job Description
- Architect user experience and manage the workflow of TikTok, Shopee, Lazada, and Facebook, with a focus on driving growth;
- Have the experience to work and manage MCN (stands for Multi-Channel Network), acts as an intermediary between content creators and brands or advertisers, to follow up and drive the growth of KPIs with other functions;
- Work with KOLs/ KOCs/ Creators to build and develop the Key Plans, evaluate the plan/ strategy to adjust as directions of BODs;
- Lead the teams including planning, livestream, talent hubs,… to work and ensure the operation and KPIs as assigned;
- Recommend and execute compelling promotions, sales campaigns, and offerings to drive customer acquisition and engagement;
- Identify business needs, develop project requirements and other documentation as required; focus on TikTok, Shopee, Lazada, and Facebook bases;
- Lead development of internal processes for content management, product development and continuous improvement;
- Serve as a thought leader, identifying new revenue opportunities through research, business unit feedback, and sales performance analysis;
- Research industry trends, seeking opportunities to bridge gaps in business objectives, pushing the business forward to exceed financial targets;
- Demonstrated strong business judgment and decision-making skills; ability to identify, prioritize, and articulate highest impact initiatives;
- Generate and implement new sales and marketing initiatives to increase eCommerce sales and profitability;
- Manage the user experience of the website including site navigation, content development, checkout funnel, and promotional campaigns;
- Identify new areas of eCommerce opportunity beyond current organizational thinking, for TikTok, Shopee, Lazada, and Facebook;
- Build and direct a cohesive team of internal and external personnel to effectively develop eCommerce solutions, for TikTok, Shopee, Lazada, and Facebook;
- Proven leadership of large eCommerce projects across all functions;
- Extensive knowledge of e-commerce technology and sophisticated analytics;
- Partner with key cross-functional teams to ensure all relevant organizational goals and implications are factored into eCommerce projects;
- Plan, manage, and optimize ad spend across TikTok, Shopee, Lazada, and Facebook, with a focus on driving growth;
- Set KPIs, develop growth strategies, and align campaigns with commercial objectives to drive sales and optimize ROI;
- Lead TikTok ad campaigns, including livestream ads, shopping videos, and video content, ensuring leadership in the category;
- Run other kinds of Ads & Media for TikTok, Shopee, Lazada, and Facebook as key strategies of Ecommerce which can drive the performance of channels as KPIs assigned, with creativeness and focused plan across functions;
- Analyze and report on campaign performance; provide data-driven recommendations for optimizing ad spend and improving conversion rates;
- Collaborate with the marketing team to ensure ad strategies are integrated with broader marketing goals;
- Stay updated on e-commerce trends and social commerce best practices to keep campaigns fresh and competitive;
- Stay and develop the CRM programs for TikTok, Shopee, Lazada, and Facebook as strategy;
- Other tasks assigned by CEO and Deputy CEO to drive the key strategy across all functions.
- 3-5 years of experience (min) in digital media and ad campaign management, particularly in the FMCG or F&B sectors;
- Proven expertise in TikTok, Shopee, Lazada, and Facebook ads, with a focus on performance marketing;
- Strong analytical skills for tracking performance metrics such as CTR, ROAS, and conversion rates;
- Experience working in a fast-paced environment and collaborating with multiple teams;
- Excellent communication and teamwork skills, with the ability to take initiative in strategic decision-making.
- Competitive package
Quote job ref: JN-102024-6573403
Sen Tài Thu được thành lập từ ngày 16/04/1992 với tiền thân là Trung tâm chăm sóc sức khỏe Sen Tài Thu – Bệnh viện Châm cứu Trung ương, là cơ sở tiên phong trong lĩnh vực trị liệu Y học cổ truyền Việt Nam.
Sức khỏe là điều cốt lõi tạo nên giá trị đích thực của cuộc sống và là tâm nguyện mà Sen Tài Thu luôn hướng tới. Với sứ mệnh “Lan tỏa sức khỏe tới cộng đồng”, Sen Tài Thu luôn mong muốn mang tới cho quý khách hàng những trải nghiệm tinh tế nhất mang đậm bản sắc của nền Y học nước nhà.
Chọn lọc từ tinh túy của tạo hóa và đất mẹ, Sen Tài Thu mang đến những dấu ấn đặc biệt trong từng liệu trình. Cảm nhận sự dịu dàng thuần khiết của hương thơm thảo mộc nhẹ nhàng xoa dịu cơ thể qua những xoáy nước bồng bềnh trong bồn gỗ thảo dược. Những viên đá muối Himalaya như thì thầm cùng mọi giác quan, thanh lọc độc tố, duy tu và bồi dưỡng các tạng phủ bên trong cơ thể. Từng bó cơ được thả lỏng, thư giãn cùng những bài trị liệu độc đáo, ngàn năm tuổi giúp cơ thể đón lấy nguồn năng lượng tích cực chảy dọc đường kinh lạc, xua tan mọi nhức mỏi, căng thẳng âu lo.
Đến với Sen Tài Thu quý khách sẽ mang về một cơ thể vững chắc, một tinh thần tươi mới. Sen Tài Thu là điểm đến lý tưởng giữa chốn đô thị đông đúc – nơi những giá trị thượng hạng của sức khỏe và sắc đẹp được tôn vinh.