CJ Foods ★ 3.1

Mô tả Công việc
Job Summary
This role is responsible for supporting to develop marketing strategies for CJ Foods VN at both the overall company level and within specific categories throughout providing data-driven insights and analysis of market, consumers, competitors, as well as internal performances.
Key Responsibilities
1. Market Trends, Customer Insights, Data Analysis (50%)
Support the Marketing Director & Senior Marketing Managers in building marketing strategies throughout:
Deep analysis of the retail audit data to identify risks & opportunities
Overseeing the consumer surveys (both agency & desk research) to gain comprehensive consumer understanding
Leading the market trend research to provide latest mega trends & competitors' movements
Running frequent internal performances analysis to measure MKT activities efficiency (activation, promotion, POSM, sampling...) so as to support MKT Director to set up ROI KPIs
2. New Product Development Process Management (35%)
Study global portfolios to identify potential NPIs for Vietnam.
Own the NPI process & Innovation Gates to ensure NPI standards & criteria are fully complied
Coordinate between MKT & Sales to provide NPI performance review with insightful & meaningful analysis
Be the contact point of Vietnam team to respond to NPI-related requests from HQ & GSP teams​
3. Budget Management - Manage A&P budget & ensure investment efficiency (15%)
Manage the A&P budget forecast. Be the contact point of MKT Team to work with Finance regarding A&P forecasting, budget allocation, and adjustments.
Support MKT Director to review & optimize budget allocation across various channels and activities (ATL/BTL) for maximum impact.Yêu Cầu Công Việc
Bachelor's Degree in Marketing, Business Administration or related major.
At least 4 years of experience in a similar position or as a Product Marketing Manager or Data Analysis or Management Accounting.
Proven success in developing and executing data-driven product marketing strategies
Strong expertise in market analysis & data analytics with strategic mindset
Proficiency in Power BI & Microsoft Office, particularly Excel and PowerPoint.
Strong project management skills to drive cross-functional collaboration.
Good written and oral communication skills in English
Self-motivated, proactive, and results-driven.
Excellent communication and presentation skills.
Strong planning, problem-solving, and team-building abilities.
Resourceful, innovative, and business-oriented, with a focus on achieving results.Laptop
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