Crossian ★ 3.8

Crossian is a high-growth technology-driven e-commerce business. Behind our success is our people. As a start-up formed in 2020, we have created a fast-paced and dynamic environment, enabling our people to reach a cumulative average growth rate of over 1000% in the last 3 years. Our mission now is to build direct-to-consumer brands and increase customer lifetime value.

As a Senior Content Marketing Specialist at Crossian, you will employ your expertise in product research, target audience analysis, copywriting and content strategy to generate the most effective digital/ product marketing content, including social media ad content and product descriptions. Reporting to our Marketing Manager, you will collaborate with our in-house teams (Graphics, Video, Performance Marketing, etc.) to make your ideas become reality, bringing added value to the customer and our business.

This is a challenging but exciting digital content marketing position that will expand your horizons in digital/ product marketing. As a result, you will be rewarded and appreciated accordingly. Now the answer is up to you: Are you ready to join the crew?

1. Product Strategy and Planning

• Research and keep track of e-commerce market movement
• Identify viral product trends on multiple platforms & marketplace, build product portfolio from team members to achieve business goals.
• Collaborate with cross-functional teams to ensure content aligns industry trends and customer needs.
• Mastermind a content calendar that keeps engagement high and conversions rolling in.

2. Content Creation and Distribution

• Oversee the production of top-tier content, from viral video creatives to jaw-dropping websites.
• Keep a keen eye on content performance and metrics, optimizing for conversions.
• Collaborate with designers, videographers, and other creators to make visually arresting content.

3. Analytics and Performance Optimization

• Collaborate with the Performance Marketing Team to track, analyze, and report on content marketing metrics and KPIs to measure campaign effectiveness.
• Utilize data insights to identify areas for improvement and make data-driven decisions to optimize conversion rate.
• Stay up-to-date with industry trends and best practices in content marketing, implementing innovative strategies to drive results.

1. Work experience:

• 2-3 years of experience in digital/ product content marketing
• Proven career advancement in digital/ product content marketing or holding an equivalent title in previous role(s)
• Track record of digital/ product content creation
• Experience in e-commerce/ facebook ads/ email marketing or as a retail/ e-commerce shop owner is a plus

2. Skills:

• Copywriting in English/ graphic design briefing/ video briefing skills
• Critical thinking and problem solving skills
• Research, task management and collaboration skills
• Presentation or training/ mentoring/ coaching skill is a plus

3. Other qualifications:

• Customer-centric and proactive mindset
• Aptitude for turning data into actionable insights
• Passion for continuous learning and professional development
• Ability to self-motivate and perform under pressure
• A keen eye for detail

At Crossian, our people are the key to our success. We believe in creating an attractive total compensation package (TCP) that not only retains employees but allows them to excel in their profession. These include:

• Well-trained program by our marketing experts, from technical skills by our seniors to soft skills by our team leads and managers
• Clear & transparent career development and promotion opportunities, excel to team lead position within 1-2 years
•  Attractive salary, bonus, fair and transparent scheme, income up to $7000/month (basic salary up to $1000 depending on capacity)
• Full salary during probation
• 12 days work-from-home & 12 days of paid annual leave
• Global health insurance package for yourself
• Guaranteed 13th month salary
• Quarterly bonus & Year-end bonus as part of our profit sharing program
• A Pantry & a Crossian Cafe stocked with goodies, ready to serve
• Lots of other company benefits including 5-star annual Summer Summit, budget for frequent team building activities and other monthly / quarterly / annual company events
• General company T&D Program
• Other benefits in accordance to Company's Policy and Vietnam Labor Laws