Thời Trang Hải Long - LI-NING

· Be responsible for annual communications plan (planning & implementing) including initiatives of public relations, media, advertising (OOH, social media, print & digital), creative content (with media & influencers) which have to be in line with global strategy, local marketing KPIs & timeline within assigned budgets.

· Develop & maintain professional & genuinely good relationships with editors, media partners, celebrities/influencers and third-party advocates.

· Filter & response to PR requests from media partners such as oversea shootings, PR materials, samples support…

· Explore further possibilities in order to enhance brand’s visibility through OOH, print/online ad, influencers & digital touch-points…

· Track, monitor & evaluate the effectiveness of all the PR activities & invested channels.

· Conduct press presentations for new collection & campaign launches.

· Partner with in-house digital team for a detailed social & digital content plan.

· Support in-house CRM team with client communication tools development (EDM content)

· Be accountable for internal communication materials and channels, keep other teams (digital, CRM, VM, product, retail…) updated & engaged with the brands the same way we build love and trust in our media partners & targeted clients.

· Maintain and develop relationships with journalists, KOLs, influencers, partners to promote brand awareness.

· Make reports, analyze the effectiveness of marketing programs based on ROI, OKR, KPI.

· Perform analysis on competitors, target customers to have marketing activities recommendations suitable to the Vietnamese market.

· Plan & implement CRM/Event/Activities.

· Annual plan & implement according Brand guideline and local market need for business.

. Plan & control Brand MKT budget annual.

1. Qualification:

· Bachelor’s degree in Marketing, Business Administration or related field.

2. Knowledge:

· Knowledge of fashion is a plus.

3. Experience:

· At least 3 years of experience working in media/PR role, preferably in electronics, fashion, cosmetic or media field.

· Experienced of creating and implementing plans, setting budgets & strong follow-ups.

4. Skill/ competence:

· Fluent in spoken & written English

· Good sense of content creating, story-telling & presentation skills.

· Proven ability to cultivate and sustain professional working relationships with different parties (both internal & external)

· Proven track record of delivering results in ambiguous situations & ability to self-manage and prioritize work to deliver on key goals.

· A big plus if you are a responsive, agile, detail-orientated, well-organized & teamwork player.

· Dealing and convincing/ proficient English/ problem solving.