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- Bachelor's degree or equivalent practical experience.
- 13 years of experience in product marketing, brand marketing, direct marketing, marketing strategy, or consulting.
- Experience managing direct and cross-functional teams to increase company business growth and awareness through well-executed marketing efforts.
- Understanding of Google's strategic and competitive position, and ability to determine the optimal way to position products in the market and understanding of the search, online advertising, or web publishing markets.
- Ability to develop and understand strategy, driving strategic alignment with executive stakeholders and inspiring teams to achieve goals.
- Ability to build diverse and inclusive teams, and attract and retain talent.
- Ability to communicate in English fluently to foster and develop key relationships with new and existing partners in Vietnam.
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the representation of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
As the Country Marketing Manager, you will lead a team and work with cross-functional teams to drive the growth of critical and emerging digital ecosystems in one of Google’s growth markets. Your role will have a focus on B2C, B2B, and Brand and Reputation marketing, where you will lead a team of marketers, be responsible for the strategy, planning, and communication of Google’s thought leadership in digital marketing, to support the sales teams in driving advertising business from advertisers and agencies, grow Google users in the region on our core products, and to safeguard Google’s reputation. This will involve inspiring and educating digital marketers across Vietnam with market insights, shaping Google’s content strategy and communicating via scalable marketing channels. You will also build plans to build and strengthen Google’s brand and reputation, with both users and key opinion leaders. This is a cross-functional role, involving work with Public Policy, Sales, Communications, as well as collaborating with other marketing teams across Google’s global offices.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Responsibilities
- Pioneer the search and online brand advertising markets, supporting Google's growth and business generating efforts in Vietnam, and create a strong localized view and go-to-market strategies on global approaches around new product launches.
- Drive the development and implementation of Google Vietnam’s marketing plans for consumer, advertiser and publisher products (including marketing campaigns) in partnership with products, sales, Communications and Business Development teams.
- Uncover insights about Vietnamese users, small business owners, key opinion formers, and the digital ecosystem to inform initiatives and marketing strategies.
- Evaluate consumer marketing opportunities and initiate programs to increase awareness of Google products through development of creative programs, brand awareness campaigns, and promotions.
- Drive country digital ecosystem efforts to support the development of digital economies, enabling Google's sustained growth momentum among local businesses and users.
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Hơn 20 năm hoạt động và phát triển, hiện nay Công ty TNHH Quốc tế Hải Long đã trở thành đơn vị số một tại Việt Nam trong lĩnh vực phân phối kinh doanh thời trang và dụng cụ thể thao với các nhãn hàng thời trang thể thao nổi tiếng: Adidas Lining, .... Bằng chiến lược định hướng rõ ràng và sự nỗ lực phát triển không ngừng nghỉ, hiện nay, Hải Long đã xây dựng được hệ thống mạng lưới phân phối gần 160 cửa hàng bán lẻ, 640 đại lý trên toàn quốc và là đối tác đáng tin cậy của các nhãn hàng thời trang thể thao trong nước cũng như Quốc tế. Có quy mô trên 1500 nhân sự nhưng Hải Long vẫn luôn hướng đến sự phát triển mở rộng nhân sự trên toàn quốc. Mục tiêu của chúng tôi là cung cấp nhiều hơn nữa những sản phẩm Quốc tế đáp ứng thị yếu mua sắm cho thị trường Việt Nam..
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