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Brand & In- Store Experience Senior Specialist
Thông tin cơ bản
Mức lương:
Thỏa thuận
Chức vụ:
Nhân viên
Ngày đăng tuyển:
27/08/2024
Hạn nộp hồ sơ:
27/09/2024
Hình thức:
Toàn thời gian
Kinh nghiệm:
Trên 5 năm
Số lượng:
1
Giới tính:
Không yêu cầu
Nghề nghiệp
Ngành
Địa điểm làm việc
- Địa điểm làm việc: Hồ Chí Minh
Mô tả Công việc
Job Purpose:
The Brand & In-store Experience Specialist is responsible for ensuring the effective implementation of regional brand guidelines and campaign strategies across all Starbucks stores in Vietnam. This role requires a deep learning and understanding of Starbucks' operational environment, with a strong focus on executing in-store initiatives that align with the brand's premium positioning.
Key Responsibilities:
Brand & Campaign Guidelines:
Thoroughly understand and apply the regional brand and campaign guidelines to ensure consistent brand representation across all Starbucks stores.
Develop briefs and prepare necessary marketing assets for in-store execution, ensuring alignment with regional standards and local business needs.
In-store Campaign Management:
Develop and execute local marketing campaigns to drive traffics across the market.
Work closely with Product and Online teams to create integrated marketing communication (IMC) plans that effectively reach target audiences.
Design and implement in-store marketing programs to support Operations in driving sales.
Collaborate with the Operations team to ensure seamless execution of in-store campaigns that enhance customer experience.
Produce report and analysis post campaigns for key learnings to internal and stakeholders for future improvements.
Guideline Creation & Implementation:
Create and maintain essential guidelines to support Operations in executing marketing programs consistently across all locations.
Provide training and support to Operations teams to ensure thorough understanding and adhereance to these guidelines.
4. Budget Management:
o Budget Planning: Assist in the preparation of the marketing budget for in-store and local campaigns, ensuring alignment with overall business goals.
o Budget Tracking: Monitor and control the allocated budget for each campaign, ensuring that expenditures stay within approved limits.
o Cost Optimization: Work with vendors and internal teams to optimize costs without compromising the quality and effectiveness of marketing activities.
o Reporting: Regularly report on budget utilization, providing insights and recommendations for future campaigns to improve cost efficiency.Yêu Cầu Công Việc
Education & Experience:
Bachelor's degree in marketing, Business, or a related field.
Minimum 5 years of experience in a similar role, preferably within the retail or F&B industry.
Skills:
Strong understanding of brand management and in-store marketing.
Proven ability to manage multiple projects simultaneously with tight deadlines.
Excellent communication skills in both Vietnamese and English, with the ability to collaborate effectively with key stakeholders.
Experience working with creative teams to develop briefs and inspire innovative marketing solutions.
A proactive and result-driven mindset with a focus on achieving business goals.
Personality Traits:
Highly motivated, detail-oriented, and able to work independently.
Strong sense of responsibility and a commitment to achieving excellence in all tasks.
Ability to work well under pressure and adapt to changing priorities.
Good team player with excellent interpersonal skill
Good sense of aesthetic and creativity.Chế độ bảo hiểm
Phụ cấp
Đồng phục
Chế độ thưởng
Chăm sóc sức khỏe
Đào tạo
Tăng lương
Nghỉ phép năm
Job Purpose:
The Brand & In-store Experience Specialist is responsible for ensuring the effective implementation of regional brand guidelines and campaign strategies across all Starbucks stores in Vietnam. This role requires a deep learning and understanding of Starbucks' operational environment, with a strong focus on executing in-store initiatives that align with the brand's premium positioning.
Key Responsibilities:
Brand & Campaign Guidelines:
Thoroughly understand and apply the regional brand and campaign guidelines to ensure consistent brand representation across all Starbucks stores.
Develop briefs and prepare necessary marketing assets for in-store execution, ensuring alignment with regional standards and local business needs.
In-store Campaign Management:
Develop and execute local marketing campaigns to drive traffics across the market.
Work closely with Product and Online teams to create integrated marketing communication (IMC) plans that effectively reach target audiences.
Design and implement in-store marketing programs to support Operations in driving sales.
Collaborate with the Operations team to ensure seamless execution of in-store campaigns that enhance customer experience.
Produce report and analysis post campaigns for key learnings to internal and stakeholders for future improvements.
Guideline Creation & Implementation:
Create and maintain essential guidelines to support Operations in executing marketing programs consistently across all locations.
Provide training and support to Operations teams to ensure thorough understanding and adhereance to these guidelines.
4. Budget Management:
o Budget Planning: Assist in the preparation of the marketing budget for in-store and local campaigns, ensuring alignment with overall business goals.
o Budget Tracking: Monitor and control the allocated budget for each campaign, ensuring that expenditures stay within approved limits.
o Cost Optimization: Work with vendors and internal teams to optimize costs without compromising the quality and effectiveness of marketing activities.
o Reporting: Regularly report on budget utilization, providing insights and recommendations for future campaigns to improve cost efficiency.Yêu Cầu Công Việc
Education & Experience:
Bachelor's degree in marketing, Business, or a related field.
Minimum 5 years of experience in a similar role, preferably within the retail or F&B industry.
Skills:
Strong understanding of brand management and in-store marketing.
Proven ability to manage multiple projects simultaneously with tight deadlines.
Excellent communication skills in both Vietnamese and English, with the ability to collaborate effectively with key stakeholders.
Experience working with creative teams to develop briefs and inspire innovative marketing solutions.
A proactive and result-driven mindset with a focus on achieving business goals.
Personality Traits:
Highly motivated, detail-oriented, and able to work independently.
Strong sense of responsibility and a commitment to achieving excellence in all tasks.
Ability to work well under pressure and adapt to changing priorities.
Good team player with excellent interpersonal skill
Good sense of aesthetic and creativity.Chế độ bảo hiểm
Phụ cấp
Đồng phục
Chế độ thưởng
Chăm sóc sức khỏe
Đào tạo
Tăng lương
Nghỉ phép năm
Khu vực
Starbucks Việt Nam
Xem trang công ty
Quy mô:
500 - 1.000 nhân viên
Địa điểm:
76 Lê Lai, P. Bến Thành, Q. 1,Tp. Hồ Chí Minh (TPHCM)
Starbucks là một thương hiệu cà phê nổi tiếng trên thế giới. Hãng cà phê Starbucks có trụ sở chính ở Seattle, Washington, Hoa Kỳ; ngoài ra, hãng có hơn 23.000 quán ở 64 quốc gia.
Công Ty TNHH Thực Phẩm & Nước Giải Khát ý Tưởng Việt (gọi tắt Starbucks Việt Nam) là công ty con của tập đoàn Maxim Hong Kong, chịu trách nhiệm điều hành và phát triển thương hiệu Starbucks tại Việt Nam. Sứ mệnh của công ty: “To inspire and nurture the human spirit - one person, one cup, and one neighborhood at a time”
Review Starbucks Việt Nam
4.2
33 review
03/05/2024
★
★
★
★
★
Chuyên viên tuyển dụng
tại Hà Nội
Thật là một nơi làm việc tốt đẹp!(GL)
04/05/2024
★
★
★
★
★
Chuyên viên tuyển dụng
tại Hồ Chí Minh
Một nơi làm việc thân thiện(GL)
18/05/2024
★
★
★
★
★
Quản trị dữ liệu
tại Hồ Chí Minh
Nơi tốt để làm việc(GL)
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