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Lien Viet Post Bank
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Digital Planning Manager
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Thông tin cơ bản
Mức lương:
Thỏa thuận
Chức vụ:
Nhân viên
Ngày đăng tuyển:
08/01/2024
Hạn nộp hồ sơ:
04/11/2024
Hình thức:
FULL_TIME
Kinh nghiệm:
3 - 5 năm
Số lượng:
1
Giới tính:
Không yêu cầu
Nghề nghiệp
Ngành
Địa điểm làm việc
- Quận Một
Chi tiết công việc
Job Responsibilities
1. Media Strategy
- Coordinate campaign brainstorming and planning from the big picture stage through execution and final analysis and reporting;
- Create a search and keyword strategy report in Vietnamese using Google tools;
- Should be able to sift through available research on consumer digital media behavior and come up with insights and recommendations that will inform the strategic team.
2. Media Planning
- Responsible for online media planning activities: plans and costings, KPI setting, account queries and liaises with agency partners and suppliers – hands on negotiation and communication with suppliers is included;
- Responsible for managing all media planning and reporting digital activities for clients.
3. Leadership
- Train and familiarize agency teams with digital media;
- Maintain good relationships with digital media partners;
- Update the agency with any new developments in the digital media space.
- Oversee and monitor all digital media activities done by agency partners and suppliers including booking and loading media following the approved digital media plan, providing instruction and supervision as needed to meet required KPIs with optimized spending.
4. Reporting
- Overseeing and directly preparing tracking and reporting for digital campaigns with and sending out to relevant parties;
- Final review of all digital tracking and reporting reports prior to sending out to relevant parties;
- Understanding and prior experience in use of tracking platforms from reading, set-up and management.
5. Analysis
- Responsible for campaign performance review presentations using Microsoft PowerPoint for client meetings;
- Analyze agency partners and publishers for performance and pricing, analyze Vietnam Publishers and recommend new Publishers to engage with, coordinate Publisher engagement.
Job Requirements
- Having 4-5 years of experience in a multi-national digital media agency as same position (digital media planner/digital media leader/media manager);
- Demonstrable experience in SEO/SEM;
- Experience with Google Ads, Facebook Ad and all the Digital media platforms;
- Working directly with FB, Google and other publishers;
- Experience with managing cross-functional teams is an advantage;
- Building a digital media team is a plus;
- Presentation skills;
- Responsibility, flexibility, leadership.
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