Vascara Group ★ 3.0

Company Description

Kleen-Pak Industries (Viet Nam) is a leading wet wipes manufacturer headquartered in Singapore with a strong focus on personal care and baby products. Our commitment to quality and innovation has made us a trusted brand in Vietnam, enhancing the health and well-being of families across the country. As we continue to expand our product range and market presence through Bello, Champs, Kleen-Up and Best Friends, we are looking for a dynamic and experienced Brand and Trade Marketing Executive to join our team in Ho Chi Minh, lead our marketing efforts and grow our B2C brands.

Role Description

• Market Research: Keep constant tabs on competitors and what campaigns are relevant to our target audience.

• Brand Promotion: Create and implement online and offline marketing campaigns, advertising, and promotional activities to increase brand awareness and drive sales.

• Trade Marketing: Collaborate with the sales team to develop and execute effective trade marketing programs, including trade promotions, in-store displays, and merchandising strategies to boost product sales.

• Graphic Design: Create visually compelling marketing materials, including graphic design, and execute marketing campaigns designed to elevate brand awareness and drive online and offline sales.

• Data Analysis: Analyze marketing data and performance metrics to assess the effectiveness of campaigns and make data-driven decisions for future marketing initiatives.

Qualifications

•Bachelor's degree in marketing or related field.

• Professional fluency in English.

• 2 years of brand and trade marketing experience in the FMCG industry, particularly in personal care and baby product categories.

• Strong knowledge of the industry, market trends, and consumer behavior.

• Experience in using marketing and design tools, creativity and innovation in developing marketing campaigns.

• Strong knowledge of social media eg. FB, IG, Tiktok, Zalo. Please include links to social media pages you used to manage. • Advertisement buying experience.

• Proficiency in data analysis and marketing analytics tools.

• Project and budget management skills for effective planning and execution.