Lotte Mart Việt Nam ★ 2.3

Mô tả Công việc

1. Brand & Communication Strategies Management

• Lead comprehensive branding marketing strategies that align with the business objectives to enhance brand visibility, equity, and performance.
• Define brand positioning, identify target audiences and ensure brand consistency across marketing channels and communication platforms.
• Oversee creative project management, including video and photo shoots, graphic design, and content creation processes.
• Develop metrics to evaluate brand health and the effectiveness of branding and communication strategies and campaigns.

2. Creative and Content Management

• Work with team leads to ensure high quality of content delivery in compliance with brand guidelindes and brand strategies.
• Foster collaboration between the Creative and Content teams to produce cohesive and effective marketing materials.
• Develop processes and SLAs for content quality check while ensuring the timely delivery to the BUs.

3. Tool and Platform Implementation

• Oversee the selection, setup, and integration of tools and platforms that enhance team productivity and compliance with branding and communication standards.
• Ensure team members are trained on new tools and platforms and facilitate their adoption across the teams.

4. Performance Measurement and Reporting:

• Develop and track key performance indicators (KPIs) to measure the effectiveness of branding activities.
• Provide regular reports and insights to the Country Head of Marketing and senior management on campaign performance and brand health.
• Collaborate with the Business Strategy Department to develop and improve dashboards that provide relevant business intelligence for decision-making.

5. Team Management:

• Set clear performance goals, KPIs for the team, track day to day progress, and ensure accountability.
• Identify high performing talents and develop a succession planning for key roles.
• Promote a collaborative and high-performance culture within the team.

Yêu Cầu Công Việc

• Bachelor’s degree in Marketing, Business, Communications, or a related field; MBA or relevant advanced degree preferred.
• Proven 7+ experience in a senior marketing role, preferably with a focus on branding, communication and preferably, digital marketing.
• Excellent leadership, team management, and communication skills.
• Demonstrated ability to develop and execute comprehensive marketing strategies.
• Strong project management skills, with the ability to manage multiple projects and deadlines.
• Proficiency in English is an asset.