Robert Walters ★ 4.3

Salary: Competitive and based on experience

Location: Ho Chi Minh City

Keywords: collaborative, supportive leadership, inclusive, flexible working opportunities, dependable, growth leadership, training opportunities, knowledgeable team

A leading organisation in the fast-moving consumer goods sector is seeking a Marketing Manager to join their vibrant team in Ho Chi Minh City. This is an exceptional opportunity for you to make a significant impact on brand growth and market expansion within the food, coffee, and beverage industry. The company offers a supportive environment where your ideas are valued, and your professional development is prioritised through ongoing training opportunities. You will be empowered to shape marketing strategies, lead product launches, and foster meaningful connections with both internal teams and external partners. With flexible working arrangements and a knowledgeable network of colleagues, this role provides the perfect platform for you to advance your career while contributing to the success of beloved consumer brands.

• Play a pivotal role in driving brand growth and market share across Vietnam's dynamic FMCG landscape, leveraging your expertise in food, coffee, and beverage marketing.
• Benefit from a collaborative culture that encourages knowledge sharing, professional development, and supportive leadership focused on nurturing talent at every level.
• Enjoy flexible working opportunities designed to help you balance your professional ambitions with personal wellbeing, all while being part of an inclusive and dependable team.

What you'll do:

As a Marketing Manager - Fast-Moving Consumer Goods based in Ho Chi Minh City, you will be entrusted with steering the development of new products from concept through launch. Your day-to-day will involve crafting detailed brand growth strategies that anticipate market shifts while supporting current strengths. You will collaborate closely with cross-functional teams to build data-driven marketing plans anchored by measurable KPIs. By analysing competitor activity and evolving consumer preferences, you'll uncover fresh opportunities for brand advancement. Your expertise will guide the execution of multi-channel communication campaigns-spanning PR, digital platforms, media outreach, and promotions-ensuring each initiative resonates with target audiences. You'll also oversee budgetary controls for advertising spend while maintaining strong relationships with both internal colleagues and external partners. Success in this role means nurturing talent within your team through thoughtful coaching and fostering an environment where everyone feels connected to shared goals.

• Develop new products and manage the entire process of launching them into the market, ensuring each introduction aligns with strategic objectives and consumer needs.
• Define comprehensive brand growth roadmaps and market equity plans that address current positioning while anticipating future opportunities for expansion.
• Build and implement robust brand and marketing strategies supported by clear performance indicators (KPIs) and effective measurement systems to track progress.
• Analyse competitors, monitor market trends, and study consumer behaviour to identify actionable insights and recommend innovative growth opportunities.
• Lead the creation of integrated communication plans including public relations, digital marketing initiatives, media campaigns, and promotional activities based on established strategies.
• Oversee brand performance management by reviewing key metrics such as market share, brand strength scores, pricing structures, profitability analyses, and loss assessments.
• Take responsibility for advertising and promotion budget control, ensuring efficient allocation of resources to maximise campaign effectiveness without compromising quality.
• Manage relationships with internal stakeholders as well as external agencies or partners while upholding the highest standards of business ethics and company conduct.
• Demonstrate outstanding leadership by coaching, mentoring, and developing subordinate team members to foster a culture of continuous improvement and shared success.

What you bring:

To excel as a Marketing Manager - Fast-Moving Consumer Goods in this organisation, you will bring extensive experience gained from roles within the FMCG sector-ideally spanning food, coffee, or beverage categories. Your background should include designing successful marketing campaigns that have driven tangible business outcomes. You possess advanced communication skills in both Vietnamese and English which enable you to connect meaningfully with colleagues across departments as well as external partners. Your approach combines visionary strategy development with practical execution; you're comfortable navigating complex challenges while remaining grounded in commercial realities. Analytical thinking is second nature to you-you know how to interpret data sets to inform decisions that benefit both brand health and bottom-line results. Above all else, your commitment to professionalism shines through in every interaction; you are known for your positive outlook and willingness to support others in achieving shared objectives.

• Bachelor's degree in marketing or related field is required to ensure foundational knowledge for strategic planning.
• 5-15 years' experience working within the fast-moving consumer goods sector demonstrates your deep understanding of industry dynamics.
• Proven track record of successful marketing achievements highlights your ability to deliver impactful results across multiple campaigns.
• Fluency in both Vietnamese and English enables you to communicate effectively with diverse stakeholders locally and internationally.
• Exceptional presentation skills allow you to persuasively share ideas with colleagues, partners, and senior management alike.
• Visionary thinking combined with commercial acumen ensures you can balance strategic planning with hands-on operational execution.
• Professional maturity paired with a positive attitude helps you thrive in collaborative environments where teamwork is essential.
• Strong analytical abilities support your capacity to interpret market data, assess performance metrics, and make informed recommendations.
• Experience managing budgets efficiently guarantees responsible stewardship of resources throughout all marketing activities.

What sets this company apart:

This organisation stands out as a trusted leader within Vietnam's fast-moving consumer goods industry thanks to its unwavering commitment to quality products and ethical business practices. Employees enjoy access to ongoing training programmes designed to enhance their skills while opening doors for career progression. The workplace culture is built around collaboration-team members are encouraged to share ideas freely in an environment where everyone's contributions are respected. Flexible working arrangements reflect the company's understanding of work-life balance priorities. Leadership here is supportive rather than hierarchical; managers invest time in coaching staff so that everyone has the opportunity to grow professionally. The company's reputation for dependability extends beyond its products-it's reflected in how employees are treated: fairly, inclusively, and always with kindness.

What's next:

If you are ready to take the next step in your marketing career within the FMCG sector-and want to be part of a team that values collaboration-this opportunity could be perfect for you!

Apply today by clicking on the link below; we look forward to learning more about how your experience can contribute to our continued success.

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.