Robert Walters ★ 4.3

SALES AND MARKETING DIRECTOR

Salary: Competitive and based on experience
Location: Hanoi

Key Skills: commercial strategy, revenue growth, market expansion, team mentorship, customer satisfaction, business development, financial analysis, modern trade channel

A leading international organisation is seeking a Sales and Marketing Director to play a pivotal role in shaping the commercial future of its Vietnam operations. This is an exceptional opportunity for you to take ownership of all sales and marketing activities, with a particular focus on the Modern Trade (MT) channel, driving both revenue growth and market share expansion. You will be empowered to develop and execute strategies that align with ambitious business objectives, while enjoying the support of a knowledgeable Board of Directors and a collaborative team environment. The position offers flexible working opportunities at the Hanoi headquarters and other locations as required, ensuring you have the autonomy to make impactful decisions. If you are passionate about nurturing teams, building lasting customer relationships, and delivering sustainable profitability, this role provides the platform for your next career milestone.

* Shape and deliver commercial strategies that directly influence business growth, profitability, and market positioning across Vietnam's dynamic consumer landscape.
* Enjoy flexible working arrangements at a modern headquarters in Hanoi, with opportunities to collaborate closely with senior leadership and cross-functional teams.
* Lead, mentor, and inspire high-performing sales and marketing professionals while fostering a supportive culture focused on professional development and shared success.

What you'll do:

As Sales and Marketing Director, you will be entrusted with full responsibility for orchestrating all commercial activities related to sales, marketing, and especially the Modern Trade channel. Your day-to-day will involve crafting forward-thinking strategies that not only meet but exceed ambitious business targets. You will analyse complex financial data to ensure every decision is grounded in robust evidence. By negotiating effective agreements with partners and suppliers, you will secure advantageous terms for the organisation. Your ability to spot market trends early will allow you to introduce customer-centric programmes that boost satisfaction levels while also identifying untapped business opportunities. Success in this role means consistently inspiring your team through mentorship, supporting their professional journeys with targeted training programmes, and ensuring every initiative contributes meaningfully to overall company growth.

* Develop and implement comprehensive commercial strategies that integrate sales, marketing, and business objectives while remaining attuned to financial targets and evolving market trends.
* Drive revenue growth by expanding market share through innovative business development initiatives and recruitment of new customers across multiple channels.
* Conduct thorough financial analyses including sales data review, market trend evaluation, and performance reporting to inform data-driven decision-making processes.
* Negotiate, establish, and manage commercial agreements with key customers and vendors, ensuring mutually beneficial terms related to pricing, conditions, and long-term partnerships.
* Set pricing strategies aimed at optimising profit margins while maintaining sustainable profitability in line with company goals.
* Perform regular competitor benchmarking and market analysis to identify emerging trends, assess new opportunities, and recommend product or service enhancements.
* Design and execute customer satisfaction programmes that strengthen client retention rates and foster enduring brand loyalty within target markets.
* Identify, evaluate, and pursue new business opportunities to diversify revenue streams and enhance the company's competitive standing.
* Mentor, guide, and motivate the commercial team-including sales and marketing managers-by providing ongoing support that encourages excellence in execution.
* Implement strategic training initiatives tailored to upskill team members and promote their continuous professional growth.

What you bring:

To excel as Sales and Marketing Director, your background should reflect significant experience in senior-level commercial leadership roles where you have successfully driven revenue growth initiatives. Your academic credentials will include at least a bachelor's degree-ideally complemented by postgraduate study-in relevant disciplines such as business administration or marketing. You bring deep knowledge of best practices in sales management as well as hands-on expertise in analysing financial reports for informed decision-making. Your interpersonal strengths enable you to nurture trust-based relationships with both internal teams and external stakeholders. You are adept at negotiating win-win agreements that benefit all parties involved. A natural mentor who thrives on helping others grow professionally, you are comfortable guiding teams through change while maintaining focus on shared objectives. Your adaptability ensures you remain effective even when priorities shift rapidly; your willingness to travel demonstrates dedication; your openness fosters collaboration throughout the organisation.

* Bachelor's or Master's degree in business administration, marketing or a closely related field is essential for this role.
* Demonstrated expertise in developing integrated sales, marketing, and business development strategies within fast-evolving markets.
* Proven track record of achieving ambitious revenue targets while expanding market share through innovative approaches.
* Extensive experience conducting financial analysis-including budgeting processes-and using insights to drive performance improvements.
* Exceptional negotiation skills with a history of managing complex commercial agreements involving key clients or vendors.
* Outstanding communication abilities paired with strong interpersonal skills for building dependable relationships internally as well as externally.
* Advanced proficiency in English language communication alongside solid command of MS Office applications for daily operations.
* Strategic visioning capabilities combined with practical planning skills for overseeing end-to-end business operations effectively.
* Ability to organise resources efficiently-whether financial assets or human capital-to maximise outcomes across multiple projects.
* Flexibility under pressure; readiness for occasional travel; commitment to supporting colleagues; open-mindedness towards new ideas.

What sets this company apart:

This organisation stands out for its unwavering commitment to employee development within an inclusive environment where every voice is valued. With access to flexible working arrangements at a state-of-the-art headquarters in Hanoi-and opportunities for involvement at other strategic locations-you will find yourself part of a supportive network dedicated to collective achievement. The leadership team prioritises transparent communication across all levels of the business while encouraging knowledge sharing among departments. Employees benefit from ongoing training initiatives designed not only to enhance technical skills but also nurture personal growth. The company's reputation for ethical practices extends beyond its internal culture: it is recognised for forging dependable partnerships with clients as well as contributing positively within local communities. Here you can expect your contributions to be acknowledged while enjoying genuine opportunities for advancement based on merit.

What's next:

If you are ready to shape the future of commercial strategy in Vietnam's vibrant marketplace while advancing your own career journey, this is your moment!

Apply today by clicking on the link below-take the next step towards making a meaningful impact.

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.