Mô tả công việc
- Work with and support Brand Manager to define long-term and short-term brand strategy and growth KPIs
- Work in partnership with MERCHANDISER, SALE, VM, to drive a long-term brand vision and define Marketing strategy for all major brand moments: New Collections Launch, Key Product Highlights, Creative Campaigns, Runway Shows, seasonal pushes, as well as always-on brand activities and promotions and keep tracking the results/ learnings
- In charge of annual, quarterly, monthly, campaign-based and event-based planning, execution, and reporting in accordance with brand strategies and approved budget
- Be responsible for budget planning & management
- Work closely with the Creative & PR team to ensure good quality & creative brand communication contents & visuals as well as brand’s social pages performance
- Work closely with the Digital team to ensure the achievement of brand KPIs via digital campaigns as well as to gain comprehensive insights of target audiences
- Contribute to the achievement of brand objectives, through proactive proposals & execution of new marketing ideas and new communication channelsconsidering new trends and emerging consumer behaviors
- Collaborate and build key relationships with both internal and external stakeholder, especially KOLs/ Influencers, Social communities, press & media partners, brand principal
- Proactively keep track of brand’s sales performance in all channels (offline stores, website, marketplaces) and support the stores’ managers in all communication & PR activities, including brand & product information
Yêu cầu công việc
Relevant Experience:
- Have 4 - 6 years' experience in Trade Marketing or Communications & PR in retail/ fashion/ sports industry
- Experience with emerging channels such as Tiktok is a strong plus
Competencies:(Technical, Operational, Managerial, Human & Cultural Requirements)
- Fluent in Vietnamese and English
- Solid knowledge of Vietnamese market (e.g., consumer behavior, media consumption, etc.). Knowledge in retailing and sport fashion is a plus
- Good project management skills
- Strong communication and presentation skills
- Good event organizing skills
- Copy writing skill and digital literacy is a plus
- Able to work under pressure and tight timeline, willing to work out of office house if necessary
- Flexible and adaptive
Quyền lợi được hưởng
- Laptop
- Salary review
- Insurance
- Allowances
- Health Checkup
- Annual Leave
- Training and Development
Công ty TNHH Thể thao Sông Hồng là thành viên của ARR Group, bao gồm Thương hiệu: Erke.
ARR Group là một trong những công ty hàng đầu Việt Nam về phân phối độc quyền các hãng thời trang thể thao, thời trang giày túi da cao cấp và thời trang trẻ em như Anta Sports, Anta Kids, Aokang, Exull Mode, Balabala, Skechers, Erke ...với quy mô trên 110 Store, đội ngũ trên 800 nhân sự.
ARR có trụ sở bên cạnh dòng sông Hồng, nơi khởi nguyên cho nền văn minh của người Việt. ARR cũng luôn nỗ lực và kiên định với tâm niệm kiến tạo một môi trường lập nghiệp lý tưởng cho mọi thành viên. Giống như dòng sông Hồng không bao giờ ngừng chảy, người ARR luôn kề vai sát cánh, không ngừng theo đuổi sự ưu việt, không ngừng chinh phục bản thân, mang các sản phẩm chất lượng tốt nhất, uy tín nhất đến với tất cả mọi người.