BIG HOLDING 5.0 ★

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500 - 1.000 nhân viên

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Việc làm BIG HOLDING

Cập nhật 12/11/2024 20:54

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Senior Expert, Retail Marketing

BIG HOLDING 5.0★

5 đánh giá 164 việc làm 3 lượt xem

Thông tin cơ bản

Mức lương: Thỏa thuận

Chức vụ: Nhân viên

Ngày đăng tuyển: 24/10/2024

Hạn nộp hồ sơ: 01/12/2024

Hình thức: FULL_TIME

Kinh nghiệm: 8 - 9 năm

Số lượng: 1

Giới tính: Không yêu cầu

Nghề nghiệp

Marketing Executive

Ngành

Banking

Job Purpose

Job holder ensures marketing activities are effectively built and implemented for each segment and sub-segment, supporting retail banking segment to achieve business performance goals and meet customer needs by segmentation and effective communication approach to each target customer group (by segment/sub-segment) on each marketing channel.

Key Accountabilities (1)

DEPARTMENT DUTIES
Developing strategies, managing plans and measuring the effectiveness of retail marketing activities:
Develop marketing strategies and approaches/marketing plans for each customer segment/target customer group including:
Identify the market research needed to be able to understand customer needs and channels to reach target customers effectively.
Coordinate with internal and inter-branch divisions to build CVP financial solutions, manage and build media and image positioning for solutions/products, value positioning for each target customer group .
Management of the go-to-market (Go-to-market) MKT plan, marketing campaigns for each segment/target customer group.
Manage KPI targets and measurement methods for each campaign.
Build effective marketing/communication models for each customer segment.
Manage and use budget effectively.
Database administration for marketing programs, dashboard reporting for MKT campaigns and effective use of budgets.
Collaborate to build a long-term marketing platform (target communication/automation) for marketing business.
Effective management of retail marketing activities:
Manage and build marketing campaigns/activities for each customer segment, sales channel/partner channel and marketing channel.
Manage and build indicators to measure the effectiveness of marketing activities in each marketing channel.
Managing and building a framework to assess the capacity (in collaboration with MSTT) of advertising and creative strategic partners.
DUTIES OF MANAGEMENT LEVEL
Create an effective working environment
Improve operational efficiency by encouraging and motivating the working spirit of subordinates; create a collective working environment where there is always interaction, mutual support, updated information and towards long-term cohesion.
Urging, supervising and guiding individuals in the department to fully perform their functions and duties as prescribed.
Solve problems with individuals whose behavior is inconsistent with a spirit of collaboration and respect for diversity.
Implement the plan to improve personal capacity as agreed with the management.

Key Accountabilities (2)
PEOPLE MANAGEMENT

Attract, onboard and retain the right talents for a high- performing team
Communicate team and individual KRAs/ KPIs, goals, action plan, expectations and results to team members
Manage team performance & provide feedback regularly (following the annual performance management cycle);
Enable team member’s professional and personal development through capability assessment, training, coaching & feedback, etc.
Motivate and recognize team members’ contributions towards the team’s shared goals
Responsible for developing talents within the team
Act as a role model and promote corporate culture at sub- function level
Understand & communicate relevant HR offerings to team members.

Key Accountabilities (3)

OTHER TASKS

Other tasks assigned by Chief Retail Banking Group, Head of Business Segment và Director, Retail Marketing

Key Relationships - Direct Manager
Director, Retail Marketing

Key Relationships - Direct Reports
Senior Expert, Senior Officer, Officer

Key Relationships - Internal Stakeholders
All the functional units, mostly with business units, RBG, CA, Strategy, Finance, Procurement, Technology, Operations, …

Key Relationships - External Stakeholders
Media and digital marketing service agencies in supplying KOLs, online communities…

Success Profile - Qualification and Experiences
Qualifications

Bachelor degree or higher, major in Marketing, Business Administration, Economics or other relevant areas

Expertise

Understanding digital marketing và financial and insurance products/services
Strong understanding of strategy and budgeting.

Experience

Specialization: at least 08 years of experience in marketing và communications, of which at least 5 years in Digital marketing
Management: at least 04 years of senior management position or equivalent

Foreign Language

Business English standard of proficiency as required for the role

Khu vực

Hà Nội - Việc làm tại Hà Nội

Báo cáo

BIG HOLDING Xem trang công ty

Quy mô:

500 - 1.000 nhân viên

Địa điểm:

Lô 01A-B1 Tòa R2 Royal City, số 72A Nguyễn Trãi, Phường Thượng Đình, Quận Thanh Xuân

Tập đoàn BigHolding hiện đang sở hữu 3 nhà máy sản xuất dược hàng đầu Việt Nam, vùng trồng dược liệu chuẩn Organic hàng ngàn hecta, Công ty TNHH Thương mại dược phẩm Bigfam và chuỗi nhà thuốc Big Family. BigHolding hiện đang nỗ lực kiến tạo trở thành biểu tượng của sự uy tín và lựa chọn hàng đầu của khách hàng, đối tác trong ngành tư vấn đầu tư.
Đảm bảo: Chất lượng - Uy tín - Đạo đức - Tâm huyết
Big Family là hệ thống nhà thuốc nhượng quyền thương hiệu thuộc Tập đoàn Big Holding. Hệ thống các thương hiệu ra đời dần thay thế các cửa hàng truyền thống. Big Family là một trong các thương hiệu đi đầu trong xu hướng mới này. Với mục tiêu có 1000 nhà thuốc đối tác trong năm 2021 và 5000 nhà thuốc trên toàn quốc vào năm 2025, Big Family đang mở rộng quy mô nên muốn chiêu mộ thêm thật nhiều nhân sự ở các vị trí chủ chốt của công ty. Đồng hành cùng đưa Big Family nói riêng và BigHolding nói chung trở thành một thương hiệu lớn mạnh.