Việc làm Truyền thông Unicomm
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Senior Expert, Retail Marketing
Truyền thông Unicomm
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Thông tin cơ bản
Mức lương:
Thỏa thuận
Chức vụ:
Nhân viên
Ngày đăng tuyển:
24/10/2024
Hạn nộp hồ sơ:
01/12/2024
Hình thức:
FULL_TIME
Kinh nghiệm:
8 - 9 năm
Số lượng:
1
Giới tính:
Không yêu cầu
Nghề nghiệp
Ngành
Job Purpose
Job holder ensures marketing activities are effectively built and implemented for each segment and sub-segment, supporting retail banking segment to achieve business performance goals and meet customer needs by segmentation and effective communication approach to each target customer group (by segment/sub-segment) on each marketing channel.
Key Accountabilities (1)
PEOPLE MANAGEMENT
Key Relationships - Direct Manager
Director, Retail Marketing
Key Relationships - Direct Reports
Senior Expert, Senior Officer, Officer
Key Relationships - Internal Stakeholders
All the functional units, mostly with business units, RBG, CA, Strategy, Finance, Procurement, Technology, Operations, …
Key Relationships - External Stakeholders
Media and digital marketing service agencies in supplying KOLs, online communities…
Success Profile - Qualification and Experiences
Qualifications
Job holder ensures marketing activities are effectively built and implemented for each segment and sub-segment, supporting retail banking segment to achieve business performance goals and meet customer needs by segmentation and effective communication approach to each target customer group (by segment/sub-segment) on each marketing channel.
Key Accountabilities (1)
- DEPARTMENT DUTIES
- Developing strategies, managing plans and measuring the effectiveness of retail marketing activities:
- Develop marketing strategies and approaches/marketing plans for each customer segment/target customer group including:
- Identify the market research needed to be able to understand customer needs and channels to reach target customers effectively.
- Coordinate with internal and inter-branch divisions to build CVP financial solutions, manage and build media and image positioning for solutions/products, value positioning for each target customer group .
- Management of the go-to-market (Go-to-market) MKT plan, marketing campaigns for each segment/target customer group.
- Manage KPI targets and measurement methods for each campaign.
- Build effective marketing/communication models for each customer segment.
- Manage and use budget effectively.
- Database administration for marketing programs, dashboard reporting for MKT campaigns and effective use of budgets.
- Collaborate to build a long-term marketing platform (target communication/automation) for marketing business.
- Effective management of retail marketing activities:
- Manage and build marketing campaigns/activities for each customer segment, sales channel/partner channel and marketing channel.
- Manage and build indicators to measure the effectiveness of marketing activities in each marketing channel.
- Managing and building a framework to assess the capacity (in collaboration with MSTT) of advertising and creative strategic partners.
- DUTIES OF MANAGEMENT LEVEL
- Create an effective working environment
- Improve operational efficiency by encouraging and motivating the working spirit of subordinates; create a collective working environment where there is always interaction, mutual support, updated information and towards long-term cohesion.
- Urging, supervising and guiding individuals in the department to fully perform their functions and duties as prescribed.
- Solve problems with individuals whose behavior is inconsistent with a spirit of collaboration and respect for diversity.
- Implement the plan to improve personal capacity as agreed with the management.
PEOPLE MANAGEMENT
- Attract, onboard and retain the right talents for a high- performing team
- Communicate team and individual KRAs/ KPIs, goals, action plan, expectations and results to team members
- Manage team performance & provide feedback regularly (following the annual performance management cycle);
- Enable team member’s professional and personal development through capability assessment, training, coaching & feedback, etc.
- Motivate and recognize team members’ contributions towards the team’s shared goals
- Responsible for developing talents within the team
- Act as a role model and promote corporate culture at sub- function level
- Understand & communicate relevant HR offerings to team members.
- OTHER TASKS
Key Relationships - Direct Manager
Director, Retail Marketing
Key Relationships - Direct Reports
Senior Expert, Senior Officer, Officer
Key Relationships - Internal Stakeholders
All the functional units, mostly with business units, RBG, CA, Strategy, Finance, Procurement, Technology, Operations, …
Key Relationships - External Stakeholders
Media and digital marketing service agencies in supplying KOLs, online communities…
Success Profile - Qualification and Experiences
Qualifications
- Bachelor degree or higher, major in Marketing, Business Administration, Economics or other relevant areas
- Understanding digital marketing và financial and insurance products/services
- Strong understanding of strategy and budgeting.
- Specialization: at least 08 years of experience in marketing và communications, of which at least 5 years in Digital marketing
- Management: at least 04 years of senior management position or equivalent
- Business English standard of proficiency as required for the role
Khu vực
Truyền thông Unicomm
Xem trang công ty
Quy mô:
25 - 100 nhân viên
Địa điểm:
Ô 405 tầng 4, tòa nhà An Bình, số 3 Trần Nguyên Đán, Phường Định Công, Quận Hoàng Mai, Thành phố Hà Nội, Việt Nam.
Trải qua hơn 12 năm hình thành và phát triển, đến nay Công ty TNHH Truyền thông Unicomm trở thành tổ hợp truyền thông, sáng tạo, tổ chức sự kiện và xây dựng thương hiệu hàng đầu Việt Nam. Nổi bật với các chiến dịch truyền thông "Thương hiệu quốc gia", "Giờ trái đất", "Giải Xe đạp quốc tế VTV cúp Tôn Hoa Sen", "Giải bóng chuyền quốc tế VTV cúp Tôn Hoa Sen"; các chương trình truyền hình "Chống buôn lậu hàng giả, bảo vệ người tiêu dùng", "Đón tết cùng VTV", "Sự kiện & Bình luận", "Nhịp đập 360 độ thể thao", "Tạp chí kinh tế cuối tuần"v.v...và các dịch vụ quảng cáo độc đáo, hiệu quả khác... Với kinh nghiệm phục vụ đa dạng khách hàng trong và ngoài nước: Samsung, Sharp, Aosmith, Huyndai, Hoa Sen Group, Gelex, Vietjet, Karofi, Sakos, Nam Dược, Hoa Linh, OPC, Sunhouse, EVN, Sohaco, Nagakawa, Thibidi, Vinakip, Niferco, Alcorest...chúng tôi cam kết luôn mang đến cho các khách hàng, đối tác những giải pháp/dịch vụ truyền thông tối ưu nhất. Bên cạnh mục tiêu cung cấp các dịch vụ: Xây dựng thương hiệu, tổ chức sự kiện, quảng cáo & truyền thông, sáng tạo, sản xuất TVC, film tự giới thiệu, viral clip... đẳng cấp và chất lượng cao, Unic hướng tới trở thành đơn vị xây dựng và thực hiện các dự án truyền thông cộng đồng hàng đầu Việt Nam.
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