VPBANK ★ 3.7

Marketing Campaign Planning

Develop detailed plans for marketing campaigns, including timeline, marketing channels, budget allocation, vendors, and expected outcomes.
Collaborate with business owners to define marketing needs and budget.

Marketing Campaign Execution – Lead Acquisition

Execute marketing campaigns for digital banking products to attract new customers, cross- sell products, and encourage customer engagement via digital banking platforms.
Set up and optimize digital advertising campaigns.
Launch marketing initiatives on social media, e- commerce platforms, and partner digital platforms to drive customer acquisition and increase spending/usage among existing customers.

Digital Advertising Management

Run and manage ads and communication activities across digital platforms such as Facebook, Google, Email, Ad Networks, etc., to maximize communication effectiveness with potential customers.

Performance Tracking & Optimization

Work with tools and relevant teams/partners to monitor and track customer behavior, conversion rates, and analyze/report campaign and program performance.
Evaluate the communication and financial effectiveness of marketing campaigns.

Reporting

Prepare daily, weekly, monthly, or ad- hoc reports to support business and marketing activities.

Market Research

Conduct competitive analysis and stay updated on the latest digital marketing trends in the market.

Customer Data Collection and Analysis

Use digital marketing tools (martech & adtech) to track and collect data such as digital footprints, customer information, and insights from marketing campaigns.

Educational Qualifications

Over 5 years of experience in digital marketing.
Bachelor’s degree from universities specializing in Economics, Marketing, Business Administration, Journalism, Information Technology, etc.

Relevant Experience

Working knowledge of advertising tools and platforms.
Well- versed in emerging trends and best practices in online marketing and performance measurement.
Proven track record in implementing and managing e- commerce platforms such as Shopee and TikTok, including store management, livestreaming, affiliate marketing, and creator network management.
Strong analytical skills and data- driven thinking.
Solid knowledge of web and app analytics tools (Google Analytics, Hotjar, Appsflyer, Firebase, etc.), with experience in digital footprint analysis, tracking, A/B testing, and user behavior tracking.
Creative mindset backed by analytical insights, capable of identifying new solutions and approaches.

Relevant Knowledge / Expertise

Stakeholder management: Ability to initiate and maintain effective collaboration across departments and with external partners to build alignment and influence outcomes.
Personal development: Demonstrates a serious attitude toward work, willingness to face challenges, and a strong learning spirit.
Experience in data analysis and data- driven decision- making is an advantage.
In- depth understanding of marketing and digital marketing.

Skills

Able to communicate in English.
Inspires team members with a positive attitude and collaborative spirit.
Skilled in planning, executing, and monitoring marketing campaigns.
Proficient in digital marketing tools such as Facebook Ads, Google Ads, Email Marketing, and Marketing Automation.
Excellent communication and negotiation skills, essential for working with business owners.
Strong teamwork and collaboration skills.
Other Competencies
Unlimited creativity.
Willingness to think differently and take bold actions.

BENEFITS:

Competitive salary and bonus package
Insurance in accordance with Labor laws + VPBank Care insurance for all employees. (insurance covered for family members for entitled employees);
A dynamic and friendly working environment, full of great opportunities to develop your career and abundant interesting activities to join (Sports competitions, talent contests, teambuilding…)
Working time: from Monday to Friday & 2 Saturday mornings/month
Staff loan with special interest rates
Traing courses based on the job, Training framework/Learning RoadMap for each position
Travel allowance
Annual leave (varied based on job grade)

Chế độ bảo hiểm, Du Lịch, Chế độ thưởng, Chăm sóc sức khỏe, Đào tạo, Tăng lương

Cập nhật gần nhất lúc: 2025-07-22 21:50:02