The Vigo ★ 3.0

Company Description
The Vigo is a distributor of pharmaceuticals, cosmetics, and beauty tech with an international orientation to serve the mission of health and beauty in Vietnam. Our commitment to providing quality products that promote health and beauty have made us a trusted name in the industry.

Role Description
The Group Brand Manager (Babe & Ekseption) role is a full-time on-site position located in Ho Chi Minh City, Vietnam.
https://laboratoriosbabe.com.vn/
https://ekseption.vn/
The Group Brand Manager will be responsible for overseeing the development, management, and execution of the brand strategies of The Vigo’s portfolio of products. Day-to-day tasks will include managing and leading a team of brand managers, tracking market trends, analyzing consumer behavior, developing marketing campaigns, and managing budgets.
Implement the brand marketing plans within budget and on time. Co-ordinate the resources of the organization to achieve approved objectives.
• Competitor Market Research & Analysis To position your brand and determine the insight of target customers
• Strategic planning of brand positioning and market penetration
• Come up with creative ideas, build plans, and implement marketing campaigns to develop the brand.
• Track the effectiveness of key performance indicators (KPIs) such as social engagement, direct traffic to the website, branded search volume, conversion rate, ROI, etc.
• Coordinate with the sales department, product development department, marketing department, and other departments during the implementation of the plan.
• Team management, coordination, training and development
• Report on brand awareness and the effectiveness of marketing campaigns.
• Report to the Board of Directors.