The Vigo ★ 3.0

- ABM Hồ Chí Minh (Fusion & Viviscal)
https://fusionmeso.vn/
- ABM Hà Nội (BABE)
https://laboratoriosbabe.com.vn/
JOB Description:
- The Assistant Brand Manager is the person who supports the Brand manager in planning and implementing effective branding strategies.
• Market research, Industry and brand of Company.
• Survey the market (fluctuations & trends), seek insights from B2B and B2C partners with Sales Dept
• Understand insights, behavior, and consumption trends of target customer.
• Evaluate market feedback, competitors' marketing communications activities.
• Synthesize information about the market, market share, competitors, and customers to propose appropriate communication ideas for each campaign.
• Support Brand Manager to develop brand promotion strategy.
• Reasonable allocation of budget to communication channels;
Coordinate with departments to implement the proposed Marketing plan (content creation, management of social networking sites, working with KOLs, press, event organization...)
• Coordinate closely with relevant departments to ensure brand/marketing/communication plans are implemented smoothly and effectively)
• Coordinate with Creative team: produce images/videos.
• Coordinate with Digital team: optimize cross-platform advertising.
• Coordinate E-com team: standardize information & optimize sales support (brand Babe/ekseption)
• Coordinate Sales & training team: optimize brand recognition with B2bB & B2C customers.
• Monitor budget and brand communication effectiveness each month, ensuring set goals are met.
• Report related work as directed by superiors.
• Synthetic; Reports (PR, Activation, Event, POSM, consumer opinion surveys);