1. Develop and Drive Digital Strategy

• Lead the development of the local digital strategy and plans.
• Possess in-depth knowledge of digital media including SEO, ASO, Paid Search, Paid Social, ABM, email marketing, Social Media community management, programmatic display marketing, DCO, Community Marketing, and Influencer Marketing.
• Collaborate with brand teams to create annual local media investment strategies, prioritizing budgets based on business strategies

2. Content Management and Marketing

• Build local brand social accounts, strategy, and content management framework.
• Elevate content strategy and develop content strategists to manage various writing materials.
• Stay updated on industry-related news and generate ideas around trending topics

3. User Experience Excellence

• Develop and own digital customer journeys in collaboration with Comms and Brand teams.
• Implement and manage digital initiatives, creating engaging content across various channels.
• Build a strategic digital roadmap, identify martech requirements, and introduce improvements to current platforms.
• Collaborate closely with brand and colour teams on all digital platforms ( website, Dulux Connect, CRM, ecommerce…)
• Partner with global digital teams & ASEAN digital managers to advise and review digital plans for both always-on and campaign investments
• Effective content which suitable with consumer/customer journey

4. Efficiency in Digital Media and Social Media Management

• Build integrated dashboards/frameworks for measuring KPIs across paid, owned, and earned media.
• Create performance dashboards for different levels of audience and provide analysis and recommendations.
• Ensure timely centralized media planning, execution, and performance tracking.

5. Ecommerce Management

• Developing & executing E-commerce strategy: creating a roadmap for online sales growth, identifying key performance indicators
• Managing the company’s ecommerce platform: manage the design, functionality & user experience of the Official Store, online promotion campaign
• Analyzing data & generating report: Store traffic, sales, customer behavior…
• Customer service & support to ensure prompt & effective resolution of all complaints.

6. Build and Manage Relationships

• Determine services needed from digital media, creative & technology partner agencies.
• Build criteria frameworks for agencies and ensure proper documentation of services.
• Build strong partnerships with leading tech ecosystems and stay updated on the latest features and technologies

• Bachelor’s degree required; post-graduation in business/management/marketing/IT/Digital is a plus.
• Excellent command of spoken and written English.
• Minimum 10 years’ experience in digital marketing, with at least 5 years in digital leadership positions.
• Solid understanding of digital & social media, content marketing, mobile marketing, CRM, e-commerce, and martech ecosystems.
• Data-driven mindset with strong analytical skills and experience in using advanced analytics methodologies.
• Knowledge of Adobe stacks, Google, FB, Tiktok, LinkedIn ecosystems, and mobile marketing platforms.
• Flexible, detail-oriented, and capable of working with teams across multiple geographies and time zones.
• Strong interpersonal skills, influencing capabilities, project management skills, and the ability to work independently.
• Ability to multi-task
• Integrity