Job holder ensures marketing activities are effectively built and implemented for each segment and sub-segment, supporting retail banking segment to achieve business performance goals and meet customer needs by segmentation and effective communication approach to each target customer group (by segment/sub-segment) on each marketing channel.
Key Accountabilities (1)
- DEPARTMENT DUTIES
- Developing strategies, managing plans and measuring the effectiveness of retail marketing activities:
- Develop marketing strategies and approaches/marketing plans for each customer segment/target customer group including:
- Identify the market research needed to be able to understand customer needs and channels to reach target customers effectively.
- Coordinate with internal and inter-branch divisions to build CVP financial solutions, manage and build media and image positioning for solutions/products, value positioning for each target customer group .
- Management of the go-to-market (Go-to-market) MKT plan, marketing campaigns for each segment/target customer group.
- Manage KPI targets and measurement methods for each campaign.
- Build effective marketing/communication models for each customer segment.
- Manage and use budget effectively.
- Database administration for marketing programs, dashboard reporting for MKT campaigns and effective use of budgets.
- Collaborate to build a long-term marketing platform (target communication/automation) for marketing business.
- Effective management of retail marketing activities:
- Manage and build marketing campaigns/activities for each customer segment, sales channel/partner channel and marketing channel.
- Manage and build indicators to measure the effectiveness of marketing activities in each marketing channel.
- Managing and building a framework to assess the capacity (in collaboration with MSTT) of advertising and creative strategic partners.
- DUTIES OF MANAGEMENT LEVEL
- Create an effective working environment
- Improve operational efficiency by encouraging and motivating the working spirit of subordinates; create a collective working environment where there is always interaction, mutual support, updated information and towards long-term cohesion.
- Urging, supervising and guiding individuals in the department to fully perform their functions and duties as prescribed.
- Solve problems with individuals whose behavior is inconsistent with a spirit of collaboration and respect for diversity.
- Implement the plan to improve personal capacity as agreed with the management.
PEOPLE MANAGEMENT
- Attract, onboard and retain the right talents for a high- performing team
- Communicate team and individual KRAs/ KPIs, goals, action plan, expectations and results to team members
- Manage team performance & provide feedback regularly (following the annual performance management cycle);
- Enable team member’s professional and personal development through capability assessment, training, coaching & feedback, etc.
- Motivate and recognize team members’ contributions towards the team’s shared goals
- Responsible for developing talents within the team
- Act as a role model and promote corporate culture at sub- function level
- Understand & communicate relevant HR offerings to team members.
- OTHER TASKS
Key Relationships - Direct Manager
Director, Retail Marketing
Key Relationships - Direct Reports
Senior Expert, Senior Officer, Officer
Key Relationships - Internal Stakeholders
All the functional units, mostly with business units, RBG, CA, Strategy, Finance, Procurement, Technology, Operations, …
Key Relationships - External Stakeholders
Media and digital marketing service agencies in supplying KOLs, online communities…
Success Profile - Qualification and Experiences
Qualifications
- Bachelor degree or higher, major in Marketing, Business Administration, Economics or other relevant areas
- Understanding digital marketing và financial and insurance products/services
- Strong understanding of strategy and budgeting.
- Specialization: at least 08 years of experience in marketing và communications, of which at least 5 years in Digital marketing
- Management: at least 04 years of senior management position or equivalent
- Business English standard of proficiency as required for the role
NovaDreams với tầm nhìn trở thành một trong những thương hiệu vui chơi giải trí uy tín tại Việt Nam, hiện đang tuyển dụng nhiều vị trí nhân sự cấp cao trong năm 2021.
NovaDreams là đơn vị nghiên cứu, phát triển và quản lý vận hành các sản phẩm vui chơi giải trí đa dạng, độc đáo như Công viên giải trí chủ đề, Công viên nước, Công viên sinh thái, Trung tâm giải trí trong nhà, Các loại hình show biểu diễn nghệ thuật….
Cùng với nhiều đơn vị thành viên khác, NovaDreams có sứ mệnh nâng tầm giá trị các bất động sản đô thị du lịch do NovaGroup đầu tư và phát triển. Hiện tại, NovaDreams là một mảnh ghép thú vị, mang màu sắc trẻ trung và có mặt tại NovaWorld Ho Tram, NovaWorld Phan Thiet, NovaHills Mui Ne Resort & Villas, NovaBeach Cam Ranh.
Tại NovaWorld Phan Thiet, Công viên giải trí 25ha Ocean World là một trong những công trình vui chơi giải trí trọng điểm tại khu vực, bao gồm Công viên nước Ocean Kingdom, Công viên giải trí theo phong cách khám phá Adventure Park, Circus Land và nổi bật là Stunt Show – Chương trình biểu diễn kỹ xảo hành động.
Tại NovaWorld Ho Tram, tháng 10/2021, NovaDreams dự kiến đưa vào vận hành Khu trò chơi dưới nước thuộc Công viên giải trí Tropicana Park.
Nằm trong hệ sinh thái của NovaGroup, NovaDreams không ngừng xây dựng chế độ phúc lợi cạnh tranh; môi trường làm việc lý tưởng, chuyên nghiệp; lộ trình thăng tiến hấp dẫn và đặc biệt là các chương trình đào tạo, phát triển nhân tài từ bên trong tổ chức.