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I. JOB BRIEF:
- As level Senior Marketing, you are fully responsible for the end-to-end marketing function of the business; oversee the development and delivery of a fully integrated marketing strategy and ultimately generate sustainable growth.
1. RESULTS MEASUREMENT:
Results for this position are measured
- In revenue growth in absolute dollar amount
- In Year on year growth
- In gross profits growth and your ability to drive sales with few price incentives
- In return on Investment of the marketing budget
2. RESPONSIBILITIES:
- You are responsible for creating a marketing strategy to reach the above goals
- Based on that strategy, you will then be responsible for defining sets different tactics to experiment and set goals and budget
- You will brief the execution teams about the plans and ensure goals are understood and teams are aligned
- You will be responsible for providing the required material and information needed by the execution team in order to reach the common goals
- Coordinate at each step of the execution that the tactics are implemented according to plan, initiate corrective actions if necessary
- Based on the success and failure of activities, you will adjust your plans accordingly based on data
- You will be responsible for all communications with principal brands and operations team.