Sunjin Vina

Main Purpose:

• This role will oversee and drive operational excellence and commercial performance for Thai Kien CPG (Highlands coffee CPG products) within the South region in both GT and MT channels.
• This role is responsible to ensure that operational processes are optimized to meet business objectives, enhance customer satisfaction, and support strategic growth.

Key Accountabilities:

• Responsible for monthly/ quarterly/ yearly planning of distribution, merchandising and hygiene, primary sales – secondary sales for whole area and sales forecast. In charge of both MT and GT channels.
• Deploy monthly/quarterly secondary sales targets, sales fundamentals ( number of outlets, calls, successful calls, sold-in SKUs, brand distribution, merchandising and market hygiene control); programs (trade promotion, consumer promotion, support activities)
• Accountable for all operations to be successful with in approved budgets: % NDP TTS, % NDP subsidies, TM TTS, % overhead budget in assigned area.
• Accountable for sales fundamentals, sales targets and other KPIs to be achieved daily, weekly, monthly and quarterly in assigned area.
• Accountable for effective execution of ASMPQ (Availability, Space, Merchandising, Price, Quality) on field.
• Responsible for building and maintaining good relationship with KA customers;
• Reviewing customer profile to understand well Customer insight / needs.
• Accountable for daily/weekly/monthly sending reports accurately and timely.
• Responsible for information collection and report on competitors activities and customer’s complain timely
• Responsible for professional development and career planning for all staff to maintain the continuity and meet the business growth.

Education:

• University degree in relevant field.

Experience:

• Proven experience in FMCG industry. At least 3+ years experience in similar position, in charge of both GT and MT channels.

Work related skills:

• Strong Analytical and planning skills
• Strong Organizational and Leadership skills.
• Knowledge of Distribution and Selling Skills.
• Knowledge of MT, KA, Distributors, and FMCG Route to market.
• Customer and sales data management.
• Dynamic public presentation and problem solving.
• Sales Ethics and knowledge of the legal aspect and the rules of competition.

Soft skills:

• Advanced in presentation and negotiation skills
• Advanced in communication skills
• Good priority setting and problem-solving skills
• Good planning/following upskills