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Responsible for developing and leading the GT and HORECA channel business strategy to drive revenue growth, expand market share, and ensure sustainable profitability; while building a robust distribution network and a high-performing, professional sales organization.
- Developing and implementing a comprehensive sales strategy to achieve revenue and business growth objectives.
- Leading, mentoring, and managing a team of sales professionals to drive performance and meet targets.
- Identifying new business opportunities and expanding key accounts, partnerships, and distribution channels.
- Analysing sales data, market trends, and competitor activities to refine sales strategies.
- Establishing and maintaining strong relationships with high-value clients and stakeholders.
- Collaborating with marketing and product teams to align sales initiatives with business objectives.
- Overseeing sales operations, including sales forecasting, pipeline management, and CRM optimisation.
- Setting sales quotas, KPIs, and performance metrics to track progress and drive accountability.
- Ensuring compliance with sales policies, contracts, and legal regulations.
