Bảo hiểm Generali Việt Nam 4.3 ★

Mô tả Công việc

Digital Performance Team Leader will be responsible for supporting brand team and marketing team in execution to ensure timely delivery of all branding and marcom materials and activities

• Collaborate with brand teams to manage all owned and vendor digital marketing channels including social channels, affiliates, website, CRM on Acquisition campaign
• Actively liaise with agency on daily basis to monitor daily performance in adherence to monthly targets
• Overseeing budget between channels towards best media mix, analyze Digital performance to provide insight and optimization towards all success metrics
• Proactively figure issues, propose media solution with a quick turnaround whenever there is a defined causes that negative impact to campaign performance
• Coordinate closely with CRM team to monitor on-going Lead volume, quality metrics and New User target
• Co-work with Brand Manager to set online sales target
• Build digital plan and manage agency that achieve the target with efficient ROI
• Manage website implementation and digital tracking tool including GA4, E-Commerce report
• Explore new digital channels / innovation that help grow D2C penetration
• Conduct A/B test and learn that enforce best tactics and initiatives
• Support and guide brand team on schemes and creative production that maximize performance by different channels

Yêu Cầu Công Việc

• Bachelor's degree in Marketing, Communication, Business Administration or relevant majors
•  A minimum of 3-5 years of experience in Digital Media, Performance Marketing, prefer candidate with agencies background
• A solid understanding of the use of social media channels (Facebook, Google, Tiktok,..), strong performance optimization knowledge, especially regarding lower funnel
• Able to work under high pressure and fast-paced environment
• Highly responsible and self-motivated personality
• Organizational skills set with effective communication and ability to multitask
• Data-driven, analytical and quick sense of numbers are a must
• Proficiency in verbal / non-verbal English.