VPBANK ★ 3.7

Analyze past and current campaign performance & propose ways to increase engagement through analytical learnings. Execute A/B tests and other optimization strategies where necessary.
Keep a track of budgets and expense for Martech vendor base on model (price per Active customer, prices per user)
Manage and operate Martech systems to support automated communication to acquire, retain and engage customers
Design scenarios & execute campaigns to support business to various customer segments/ product to build engagement
Implement creative material of email templates, landing pages, SMS/Zalo ZNS, banners/ push notification, video and other dynamic creatives etc.
Monitor, report and analyze performance to improve open rates, click through, conversion rates, and optimize the strategy and journey.
Work with Martech vendor/ platform or IT/ developer to implement and leverage scenarios by combining business requirement and platform resources
Support business teams with MarTech management solutions
Craft marketing automation workflows along with media (email, Zalo ZNS/SMS, web/app banner, push, etc.) calendar planning, campaign implementation and execution.
Manage timeline and priority of each campaign base on business situation
Troubleshoot technical issues related to Data, HTML/CSS templates, list segmentation, email system and other aspects of email execution, as required.

Bachelor&039;s Degree, ideally in Business, Finance, Marketing, Ecommerce or a technical field (or equivalent experience)
Experience working with Marketing automation platform like Insider, Salesforce MKT cloud, HubSpot, Microsoft Dynamic 365…
3+ years of digital marketing, Campaign management, UX/UI, product and distribution
Familiarity with database management, Analytics like Google/ Firebase Analytic, Facebook, Mobile measure platform…
Experience presenting channel strategy and campaign results to cross- functional partners and executive leadership
Strong analytical skills with experience using various testing methodologies.
Experience working with IT /Developer and Business team beside ability to handle work through multiple agencies and vendors

BENEFITS:

Insurance in accordance with Labor laws + VPBank Care insurance for all employees. (insurance covered for family members for entitled employees);
Working time: from Monday to Friday & 2 Saturday mornings/month
Travel allowance
Traing courses based on the job, Training framework/Learning RoadMap for each position
Annual leave (varied based on job grade)
A dynamic and friendly working environment, full of great opportunities to develop your career and abundant interesting activities to join (Sports competitions, talent contests, teambuilding…)
Competitive salary and bonus package
Staff loan with special interest rates

Chế độ bảo hiểm, Du Lịch, Chế độ thưởng, Chăm sóc sức khỏe, Đào tạo, Tăng lương

Cập nhật gần nhất lúc: 2025-07-22 21:55:02