Central Retail Vietnam ★ 2.6

Mô tả Công việc

1. Commercial Management:

• Manage and optimize the performance of marketplace platforms (Shopee, Lazada, TikTok) and the WebStore to achieve sales targets.
• Plan and execute marketing campaigns to drive traffic, boost product visibility, and increase conversions.

2. Digital Marketing:

• Develop and implement digital marketing strategies tailored to each platform to maximize online presence and customer engagement.
• Monitor key performance indicators (KPIs) like traffic, conversion rates, and customer acquisition across all channels.

3. Cross-functional Collaboration:

• Work closely with internal teams such as Finance, Marketing, and Operations to ensure smooth product flow and execution of business plans.
• Collaborate with external partners and marketplace representatives to enhance brand visibility and execute promotional campaigns effectively.

4. Sales & Inventory Planning:

• Build and manage sales forecasts and business plans for each platform, ensuring alignment with overall company goals.
• Regularly monitor sales performance, make data-driven adjustments, and report necessary actions to the line manager.
• Oversee inventory planning and management to prevent stock shortages and optimize sales opportunities.

5. Performance Reporting & Adjustment:

• Analyze market trends, sales performance, and competitor activities to inform strategic decisions and refine business strategies.
• Prepare and present regular performance reports, ensuring data-driven insights are acted upon promptly.

6. Onsite & E-commerce Management:

• Manage all onsite elements, including product deployment, e-commerce functionality, landing pages, tracking, banners, user flows, and other assets essential for effective campaigns.
• Ensure smooth customer experiences across platforms to drive engagement and sales.

7. Additional Responsibilities:

• Assist the Finance team in reconciliation processes to ensure accurate financial records.
• Perform other tasks as assigned by management, contributing to broader e-commerce strategies and business objectives.

Yêu Cầu Công Việc

Education: Bachelor’s degree in Business, Ecommerce or a related field.

Experience:

• Minimum 5 years of experience in Ecommerce with at least 2 years in a managerial role.
• Proven track record of managing successful online sales channels
• Experience with both marketplace, livestream platforms and webstore

Technical Skills:

• Proven track record of managing commercial on marketplace effectively.
• Strong analytical skills with a data-driven approach.
• Fluency in English Communication, report directly to expat Line Manager