Adidas Việt Nam ★ 4.2

[PURPOSE/MISSION]
To achieve profitable and sustainable market growth for Key Account in VIetnam, while aligning with adidas brand image & strategy and ensuring target achievement


[ACCOUNTABILITIES]
1. Functional:
- To establish strong relationships with franchise customer decision-makers to increase sales opportunities and brand presence.
- To work with key decision-makers to explore new store opportunities in Vietnam.
- To effectively apply sales strategies, policies, and best practices to the Franchise Sales business.
- Allocate resources, negotiate, implement, and tracking of action plans to achieve set annual net sales target.
- Ensure proper representation and in-store execution
- To pursue additional business opportunities and apply a strategic mid-long-term approach.

- Manage all interfaces:
+ By frequently addressing the requirements across functions
+ By proactively coordinating/facilitating meetings with other functions and accounts

- To develop the franchise account strategies:
+ To ensure quarterly updates of strategic franchise account initiatives
+ To present strategic initiatives for the local management team
+ To establish a regular franchise visit schedule

- To sell in and agree on sell-through support
+ Proactively lead the alignment of the sell-in/ out process across internal functions
+ By proactively facilitating meeting/business reviews with the designated operations team and Customer Service
+ To conduct and share sell-through information from the key accounts.


2. People:
- To make the right hire
- To set objectives, targets, guidelines, coach, and build stronger, the team’s capabilities.
- To develop both functional and interpersonal skills of direct reports to maximize their potential.
- To build close collaboration between teams and all other interfaces. Ensure cross-functional alignment


3. Controlling:
- To measure progress on franchisee’s KPIs
- To monitor and report the market trends and competitors in the area
- To provide realistic business plans and forecasts that are aligned with the company’s longer-range plan.