TM – DV – SX Hương Thủy ★ 2.0

Mô tả Công việc

1. Promotion Effectiveness Analysis

· Collect and consolidate data on sales, inventory, and promotional spending per campaign.

· Assess the impact of trade promotions on sales volume, sell-through rates, and distribution coverage.

· Compare planned vs. actual performance: customer participation, actual spend, and sales uplift.

· Analyze results by region, product category, SKU, or customer segment within the GT channel.

2. KPI Tracking and Reporting

· Develop and maintain periodic reports (weekly/monthly/quarterly) to monitor trade marketing performance

· Track key metrics such as promotion ROI, sales growth rates, sell-in/sell-out data, and store activation numbers

3. Cross-Functional Collaboration

· Work closely with Sales, Marketing, and Supply Chain teams to ensure smooth and efficient execution of trade activities

· Provide analytical support to help Sales teams adjust strategies based on market data

4. Market Intelligence (GT-focused)

· Monitor competitor trade activities in the GT market (promotions, pricing, visibility).

· Analyze shopper behavior in traditional trade environments

· Recommend adjustments to promotional plans based on field trends and market dynamics.

5. Strategic Recommendations

· Based on data insights, recommend more effective trade programs tailored to different regions or customer segments · Proposing new promotion models that align with consumer behavior and purchasing patterns in the GT channel

6. Other tasks assigned by the line Manager

Yêu Cầu Công Việc

1. Education background

- Bachelor’s degree or higher, preferably in Business, Economics, Marketing, or related fields

2. Working Experience

- Knowledge of FMCG distribution channels, trade marketing, and retail operation is highly preferred

- At least 2-3 years of experience in Trade Marketing, Sales Analytic, or a similar role

3. Competency

- Proficient in Excel, Power BI/Tableau, and data analysis tools.

- Strong analytical skills, data-driven thinking, and the ability to interpret business metrics.

- Excellent communication and cross-functional collaboration skills.

- Knowledge of the General Trade channel and its market dynamics is a strong advantage