Lotte Mart Việt Nam 2.3 ★

1. Strategic Leadership:

• Develop and execute comprehensive branding marketing strategies to enhance brand visibility, equity, and performance across all brands within the Asia Strategic Holdings Group.
• Collaborate with the Country Head of Marketing and other senior leaders to align branding marketing strategies with business objectives and market opportunities.
• Oversee and ensure brand consistency across all marketing and communication materials.

2. Branding and Communication Oversight:

• Lead the development of brand strategies and communication plans that resonate with target audiences.
• Ensure the creation of engaging and effective content for various platforms, including social media, websites, email, and offline channels.
• Develop PR strategies and manage relationships with media and other stakeholders to enhance brand reputation and visibility.
• Oversee creative project management, including video and photo shoots, graphic design, and content creation processes.

3. Creative and Content Management:

· Oversee the Creative Manager in leading the Creative Team to produce high-quality visual content that aligns with brand strategies.

· Guide the Content Manager in leading the Content Team to develop compelling written content for various platforms.

· Ensure seamless collaboration between the Creative and Content teams to produce cohesive and effective marketing materials.

4. Performance Measurement and Reporting:

• Develop and track key performance indicators (KPIs) to measure the effectiveness of branding activities.
• Provide regular reports and insights to the Country Head of Marketing and senior management on campaign performance and brand health.
• Collaborate with the Software & Analytics function to develop and improve dashboards that provide relevant business intelligence for decision-making.

5. Capacity Planning and Team Management:

• Lead the development and implementation of capacity planning strategies, standard operating procedures (SOPs), and scope of work documents to ensure efficient and effective operation of the Creative, and Content teams.
• Monitor team performance and workload, optimizing resource allocation and project timelines to meet the needs of the brands.
• Recruit, train, and manage the performance of team members, fostering a high-performance culture and ensuring professional development.

6. Tool and Platform Implementation:

• Oversee the selection, setup, and integration of tools and platforms that enhance team productivity and compliance with branding and communication standards.
• Ensure team members are trained on new tools and platforms and facilitate their adoption across the teams.

• Bachelor’s degree in Marketing, Business, Communications, or a related field; MBA or relevant advanced degree preferred.
• Proven 7+ experience in a senior marketing role, preferably with a focus on branding, communication and preferably, digital marketing.
• Excellent leadership, team management, and communication skills.
• Demonstrated ability to develop and execute comprehensive marketing strategies.
• Strong project management skills, with the ability to manage multiple projects and deadlines.
• Proficiency in English is an asset.