ELASTEN VIỆT NAM

Mô tả Công việc

1. Develop and Execute Marketing & branding campaign for Bulk

• Conduct customer conversations or analysic customer voice together with market insights to understand customer pains & gains
• Propose branding and marketing campaigns/projects to develope brand value propositions for MBD segments
• Devise and execute compelling value propositions that directly cater to the distinctive needs of MBD customers.
• Project Management: Ensure effective project management throughout the execution of the marketing strategy, maintaining a clear plan and timeline to meet performance expectations.
• Execute branding & marketing plan to ensure the project performance & time management as expected
• Perfomance assessment and making report for high management to update and track performance
• Develope initiative ideas to contribute to develop INSEE brand
• Ensure brand complience for all branding materials/ assets
• Team Collaboration and Cross-Function Communication: Collaborate seamlessly with cross-functional teams, ensuring a cohesive approach to strategy implementation with effective communication

2. Customers engagement

• Identify emerging trends, technologies, and opportunities in marketing that can be leveraged to create value propositions that meet customer insights for each customer segments.
• Collaborate and influence cross-function to generate innovative product and service concepts, campaign ideas, and customer engagement strategies that align with customer preferences.
• Develop and execute a customer engagement strategy that includes regular communication and touchpoints.
• Serve as the primary point of contact for key customer accounts, understanding their needs and ensuring their satisfaction.
• Collect and analyze customer feedback through surveys, interviews, and other channels to identify opportunities for improvement.
• Create and manage customer engagement programs, including loyalty initiatives, referral programs, and feedback loops.
• Monitor customer satisfaction metrics and KPIs, reporting insights to senior management.
• Develop and maintain a deep understanding of our products and services to effectively address customer inquiries.
• Provide training and guidance to customer-facing teams to ensure consistent and positive interactions with clients.
• Collaborate with external partners, agencies, and vendors to explore and implement innovative marketing solutions that resonate with our target audiences.
• Stay up-to-date with industry trends, best practices, and emerging technologies/creative initiatives in marketing and customer insights

3. Develop and Execute Marketing & branding campaign for CONWOOD

• Study thorough research/customer insights to identify and cultivate effective branding campaign as well as channel approaches for CONWOOD
• Propose and actively support the implementation of new initiatives designed to elevate and refine branding activities.
• Contribute to the continuous development and enhancement of branding campaigns.
• Executing customer engagement activities for CONWOOD customers in WSL & RTL layers
• Planning and executing for social and digital communication plan for CONWOOD