The Vigo ★ 3.0

Mô tả Công việc

1. CRM Strategy & Execution:

● Design and implement Vigo’s CRM/Loyalty roadmap aligned with business objectives.

● Lead initiatives to enhance customer lifecycle management, retention, and loyalty.

● Provide strategic input to the Board on CRM adoption, data governance, and vendor selection.

2. Customer Data, Automation & Chatbot:

● Deploy and optimize CRM/CDP/ZMA/Loyalty platforms across multiple channels (Zalo OA, chatbots, email, app push, SMS).

● Manage chatbot workflows to improve customer engagement, lead qualification, and service efficiency.

● Build and manage automation flows to increase customer lifetime value and upsell opportunities.

● Ensure seamless integration of CRM/CDP/ZMA/Loyalty with Vigo’s data warehouse and marketing systems.

3. Cross-Functional Collaboration:

● Partners with Marketing and Sales to convert leads into measurable revenue growth.

● Support campaign attribution, performance tracking, and customer segmentation.

● Align CRM/CDP/ZMA/Loyalty initiatives with multichannel marketing strategies.

4. Governance & Vendor Management & Others:

● Establish governance frameworks for security, compliance, and data quality.

● Select, manage, and evaluate digital vendors (CRM, martech, media, automation).

● Execute additional tasks and projects assigned by superiors, demonstrating adaptability and accountability.

Yêu Cầu Công Việc

●      4+ years of experience in CRM, Marketing Automation, or Customer Data Platforms, preferably in Beauty, Healthcare, or Retail-tech.

●      Strong expertise in multichannel CRM/CDP/ZMA deployment (digital, social, app, offline POS integration).

●      Proven track record in customer data integration, segmentation, and automation.

●      Leadership skills in managing cross-functional teams and external vendors.

●      Growth-driven, data-first, and customer-centric mindset, balancing strategic vision with hands-on execution.
 

KPIs

●      Within 12 months: Reduce cost per lead by at least 20% and increase multi-channel conversion rate to 30%.

●      Within 18 months: Integrate ≥80% of operational systems into a unified Data Layer.

●      Maintain uptime ≥ 90% for all core platforms.

●      Track and increase CX Score by 10% every 6 months.