Robert Walters 4.3 ★

Salary: Competitive package

Location: Ho Chi Minh city

Keywords: Marketing Manager, Digital Marketing, Brand Awareness, Trade Marketing

Our client is seeking a dynamic and experienced Marketing Manager to join their team. This role offers an exciting opportunity to promote the company's brand and corporate values, reaching out to a broad audience using digital marketing platforms, public relation articles, and events. You will be responsible for developing and executing integrated communication plans that contribute to brand and business growth while driving scale and cost efficiency. Your ability to lead and supervise digital marketing staff and partners, manage company websites, and other digital platforms will be crucial in this role.

• Lead & supervise digital marketing staffs and partners
• Develop and execute integrated communication plans
• Plan and organize brand marketing events

What you'll do:

As a Marketing Manager, you will play a pivotal role in promoting the company's brand and corporate values. You will utilise your expertise in digital marketing platforms, public relations articles (PR), and event planning to reach out to a wide audience. Your responsibilities will include developing an integrated communication plan that drives brand growth while ensuring cost efficiency. You will also lead a team of digital marketing professionals in managing the company's website along with other digital platforms such as Facebook, YouTube, mailing services, etc. Your ability to provide effective content that encourages audience conversations will be key in fostering positive brand awareness.

• Promote company/product brand and corporate values using digital marketing platform, public relation articles (PR) and events.
• Develop and execute the integrated communication plan that contributes to brand and business growth, drive scale / cost efficiency.
• Lead & supervise digital marketing staffs and digital partners to manage company website and other digital platforms like Facebook, YouTube, mailing, mobile.
• Provide effective content to drive people through owned media platforms, encourages audience conversations, positive brand awareness and engagement.
• Collaborate with other departments and functions of the business to produce fully integrated online and offline campaigns.
• Plan and organize brand marketing events e.g. annual customer meetings, product launches, roadshows, seminars, exhibitions.
• Build Trade Marketing plan and manage team to deploy IMC plan through BTL activities.
• Enhance in-store communication through providing shop-front display guideline for all channels.
• Sell tools development: catalogue, leaflet, application catalogues.
• Manage marketing operation (production, delivery and stock management).

What you bring:

The ideal candidate for this Marketing Manager position brings a wealth of experience in leading a team of digital marketing professionals. You have a strong understanding of various digital platforms and are adept at developing integrated communication plans that drive brand growth while ensuring cost efficiency. Your experience in planning and organising brand marketing events will be highly valued in this role. Additionally, your knowledge of trade marketing strategies and ability to enhance in-store communication through providing shop-front display guidelines for all channels will be crucial.

• Proven experience in leading a team of digital marketing professionals.
• Strong understanding of various digital platforms including Facebook, YouTube, mailing services etc.
• Ability to develop an integrated communication plan that drives brand growth while ensuring cost efficiency.
• Experience in planning and organising brand marketing events such as annual customer meetings, product launches etc.
• Knowledge of trade marketing strategies including building trade marketing plans.
• Experience in enhancing in-store communication through providing shop-front display guidelines for all channels.

What sets this company apart:

Our client is a global leader in their industry, known for their commitment to innovation and quality. They offer a supportive and inclusive work environment where every employee is valued and encouraged to reach their full potential. Their dedication to continuous learning and development ensures that their employees are always at the forefront of industry trends.

What's next:

If you're ready to take your career to the next level with an exciting opportunity, don't hesitate!

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.