The Vigo ★ 3.0

Strategic Planning & Market Leadership:
• Advise and collaborate with the Executive Board in defining business goals, category development directions, and integrated business-marketing strategies for the Health & Beauty category.
• Conduct in-depth market analysis and trend forecasting to proactively shape and adjust strategies, ensuring the achievement of revenue, profit, and market coverage objectives.
• Develop, implement, and continuously improve operational policies, frameworks, and procedures for the team to ensure alignment, efficiency, and scalability.
• Design and lead distribution channel expansion strategies tailored to the Health & Beauty sector, including channel segmentation, partner acquisition, and go-to-market models.
Business Operations Management & Market Development:
• Lead and oversee end-to-end business operations to ensure the achievement of approved revenue, volume, and KPI targets across the Health & Beauty category.
• Execute trade programs, promotional campaigns, and sell-out initiatives at points of sale to stimulate consumer demand and accelerate market performance.
• Build and maintain strong, strategic partnerships with key accounts including cosmetic retail chains, pharmacies, wholesalers, and other critical distribution partners.
• Proactively identify and pursue new market opportunities, staying ahead of consumer trends and competitive shifts to formulate timely and effective go-to-market responses.
Brand Strategy & Category Positioning:
• Monitor market trends, consumer behavior, and competitor activities to uncover actionable insights and refine brand strategy.
• Analyze market data to define brand positioning, identify target consumer insights, and map brand growth opportunities.
• Lead the development and implementation of market entry and brand positioning strategies aligned with corporate vision, mission, and long-term objectives.
• Ensure alignment of brand identity, messaging, and tone across all channels and touchpoints to build a consistent, compelling brand experience.
• Develop creative concepts and strategic ideas for brand communication campaigns, ensuring strong resonance with target audiences and alignment with brand positioning.
• Monitor marketing and advertising activities to ensure consistency with product strategy.
Commercial Team Leadership & Sales Enablement:
• Manage and coordinate the sales force, set clear targets and KPIs, and regularly monitor performance.
• Develop and implement customer acquisition and retention strategies to expand market share and increase penetration across regions and channels.
• Foster strong, long-term client relationships through value-added solutions, service excellence, and strategic account management.
• Optimize the sales process from planning and lead generation to closing deals and post-sale support to drive operational efficiency and customer satisfaction.
Talent Development & Performance Management:
• Lead recruitment, onboarding, and training initiatives for team members within the category.
• Define individual and team performance metrics, conduct regular reviews, and provide constructive feedback for continuous improvement.
• Foster a collaborative, high-performance work environment through motivation, recognition, and team empowerment.
Reporting:
• Prepare and deliver regular reports on category performance, sales results, campaign effectiveness, and key business metrics to the Executive Board.
• Regularly generate business performance analysis and forecasting reports to support strategic decision-making at the executive level.
• Take on additional projects or initiatives as assigned by the Board of Directors.Education:
- Bachelor's or Master's degree in Business Administration, Marketing, Pharmaceutical Sciences, or related fields.
- Possess deep expertise in the Health & Beauty sector, with a strong understanding of pharmaceutical and cosmetic products, formulations, and consumer needs.
Years of Experience:
Minimum 5 years in a senior leadership role in the Health & Beauty, Cosmetics, or FMCG industry.
Skill:
Foreign Language Proficiency: Fluent in English (all 4 skills).
Computer Skills: Proficient in Microsoft Office (Excel, PowerPoint, Word). Familiarity with CRM and analytics tools is a plus.
Visionary Leadership & Market Acumen:
- Strategic Thinking & Business Acumen: Ability to analyze market dynamics, competitors, consumer trends, and macroeconomic factors to formulate a clear, long-term vision and well-defined strategic objectives for the Healthy & Beauty category.
- Leadership & Change Management: Ability to lead teams and the organization through periods of change, adapting to new business environments.
- Proven capability in market analysis, trend forecasting, and strategic decision-making, with hands-on experience in analyzing marketing and business performance data.
Industry Expertise (Cosmetics & Supplements):
- Category Management: Experience in optimizing product portfolios, including new product launches, existing product enhancements, and the discontinuation of underperforming products.
- Deep understanding of key product categories in the cosmetics and supplement sectors, including skincare, haircare, emerging technologies, active ingredients, and product development processes.
- Solid knowledge of legal and regulatory frameworks governing the production, importation, distribution, and advertising of cosmetics and supplements (e.g., product registration, labeling, marketing compliance).
- Hands-on experience in end-to-end product development-from concept creation and market research to R&D coordination, product launch, and lifecycle optimization.
- Comprehensive understanding of the entire value chain: from raw material sourcing, manufacturing, and quality control to logistics and distribution.
- Proven experience in developing omnichannel distribution strategies, including e-commerce, pharmacy chains, supermarkets, cosmetics retail stores, and modern trade.
- Strong grasp of consumer behavior in the Health & Beauty category, with the ability to analyze purchasing trends, identify unmet needs, and develop tailored product and channel strategies for different customer segments.
Key Traits & Behavioral Competencies:
- Energetic, creative, honest, with a highly professional working style.
- Strong sense of responsibility, adaptable, and able to perform under high pressure.
- Excellent communication and negotiation skills in professional settings.
- Strong analytical thinking, problem-solving, and decision-making capabilities.
- Competent in task delegation and authority distribution within teams.
- Effective time management and prioritization skills.
- System management capabilities with a structured and process-driven mindset.
- Proven ability to motivate, inspire, and engage team members to achieve high performance.Thưởng
KPIs
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