Nafoods ★ 2.5

Mô tả Công việc

• Collect and analyze market and consumer data (trends, behaviors, competitors) to generate insights and identify opportunities for product development.

• Lead the development of Product Briefs/PRDs for each project: define USP, target consumers, price–pack–promo strategy, COGS objectives, and timelines.

• Collaborate with R&D to develop product samples, refine formulations, and coordinate concept/packaging/usage tests to validate product direction.

• Work with QA and Legal to ensure labeling, claims, and product standards comply with regulations.

• Plan and coordinate pilot production with factories; oversee the process from pilot → SOP → commercialization.

• Hand over product information (USP, usage guidelines, technical details) to Marketing/Sales for go-to-market execution.

• Track post-launch performance (ratings, feedback, improvements) and recommend next-stage developments.

• Report project progress, risks, and cost overview to the Marketing Director.

• Coordinate with research agencies and validate research reports and data quality.

• Support R&D with BOM/COGS optimization and alternative raw materials.

• Participate in S&OP meetings during launch phases to align production and material planning.

• Perform other tasks assigned by the Marketing Director.

Yêu Cầu Công Việc

Education

• Bachelor’s degree in Marketing, Market Research, Economics, Statistics, or Business Administration

• Knowledge of Food Technology, Cosmetics, or Packaging is an advantage.

Experience

• 2–3 years of experience in FMCG Marketing, Consumer Insights, or Brand Management.

Professional Skills

• Research & insights: design/coordinate U&A, concept/pack tests, social listening.

• Product development: drafting Product Briefs/PRDs, defining USP, price–pack–promo, and COGS targets.

• Data analysis & storytelling: proficiency in Excel (pivot, vlookup) and PowerPoint; knowledge of Power BI is a plus.

• Project management: experience with stage-gate process and cross-functional collaboration (Marketing–Sales–R&D–QA/Reg–Finance–Factory).

• Presentation & persuasion: ability to turn insights into clear, actionable recommendations.

Competencies

• Strong understanding of FMCG market and structured thinking with prioritization skills.

• Discipline and compliance with labeling/claim regulations.

• Ability to influence without authority and work effectively in cross-functional teams.

• Risk and timeline management.

Languages

• English: able to read research/benchmark reports and communicate with vendors (TOEIC ≥650 or IELTS ≥5.5).

BENEFIT

• Salary: Negotiable
• Lunch allowance
• Fixed 13th-month salary
• Performance bonus (KPI)
• Holiday and Tet bonuses
• Company-provided laptop and working equipment
• Full salary-based social insurance
• Quarterly corporate training programs
• Participation in various team engagement activities (Team Building, Company Trip, etc.)